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January 1, 2021

What to Know About Google Indexing and Ranking

I recently ready a very interesting article and wanted to share some of the important nuggets with you in Google indexing in this January 1, 2021 post.

First, Happy New Year! 2021 simply has to be better than 2020.

Second, there are the nuggets that I find of particular interest for our clients from this article.

• Google has now verified that it can take two months or more to impact search results when you make a change to your website.

• Google does validate that when you regularly add new content to your website, that the Google Bot spider will focus on the new content and not the old content for its time to index your website.

• If you have poor quality sections on your website, these poor sections can drag down the rating/ranking of your entire website.

• Rankings are determined not by page, but by weighing the entire website.

• However, now the Google team has stated that regularly updated new sections of your website that are of good quality may keep the poor sections of your site from making a strong impact that drags down your website in the rankings. Hmm, kind of conflicting from what has previously said and Google couches this with “it depends on your website.” So, not a conclusive nugget.

• What I find of particular importance in all this is that ranking and changes to your site have far reaching long term impacts that in some cases not seen even in two months from the changes. Keepng your content fresh is crucial to attracting and keeping the attention of the Google Bot spider.

If you are mystified by this, it may be time to visit our website to check our services. When you need a team that is trustworthy on your side to help you understand and then act to improve your website visibility, McCord Web Services is your top choice.

December 9, 2019July 27, 2019

Tackling a High Bounce Rate- Part Two

Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.

First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.

If this is the case, I recommend the following actions:

Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.

Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.

If this is the case, I recommend the following actions:

Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?

Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?

Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.

We offer professional by the hour content consulting and website content writing services. I invite you to visit my website to learn more about how we can help you to lower a high bounce rate on your website.

December 2, 2019July 27, 2019

Tackling a High Bounce Rate- Part One

Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does require careful review.

What is the Bounce Rate?

The bounce rate is recorded for you in Google Analytics by page in the Behavior section > Site Content section, and as a site average on the overview page.

Several years ago the average and target bounce rate for a good website was 46.9%. Now with more users on mobile devices, the bounce rate has skyrocketed.

Google states that this drastic change to bounce rate is due in part to the fact that mobile users may start a search on your site and move to a desktop to finish up a review or purchase. Page views have also decreased in this same time period from over 3 or so pages viewed per session to now about 1.5 pages per session – all driven by mobile activity.

Identifying a High Bounce Rate

To address a website’s high bounce rate, knowledge is power. First, it is important to understand what causes a high bounce rate.

You’ll get a high bounce rate if the page content does not engage the reader. This is a good flag to review your page and consider additions, video, additional links to other information.
You’ll get a high bounce rate if the content is not what the reader was looking for. This is a good flag to review your content, your meta tags, and your paid advertising.
You’ll get a high bounce rate if you supplied the content the reader wanted and they had no need to go further. It is not uncommon to see how bounce rates on articles and blog posts.

What Should You Do Next?

You’ll want to look at the pages that have a high bounce rate score and identify if changes should be done to the content. Check out my Wednesday post this week for the continuation of this art

November 25, 2019July 27, 2019

Optimizing Your Organic Adwords Placement

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click.

Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we are typically driving traffic for lead generation. Our top focus is cost per conversion and increasing leads.

For organic, I like to focus on keywords that have the most click activity and may be more general yet still industry specific. I find that the balance helps sites to drive more site visits and leads and is not redundant with the specificity we use for AdWords.

For example, for a client selling warehouse equipment, in AdWords I might target very tight product names and categories like Forklift model 45S, powered warehouse equipment, and other specific keywords.

In organic I might target material handling equipment and material handling equipment supplier as my focus for blog writing and social media; striving to cast the net farther and wider but for high click volume keywords.

When every click you pay for in AdWords must make a difference in growing your business, you have to be narrow and very results oriented. In organic where you do not pay by the click the effort should be to enhance website traffic that is free.

If you need help adjusting your strategies to make the most of your ad spend and drive traffic and build inbound links, visit www.McCordWeb.com to see how we can help you too.