The Web Authority

If you aren’t advertising your business via social networking, you are really missing out a terrific way to sell your services and products to new customers. There are still a number of people, who are skeptical about the power of Twitter and Facebook. Some feel that these platforms are not viable for lead and sale [...]

Twitter is the big buzz on the Web, but if you sell or service locally should you consider Twitter a must have in your marketing arsenal?
Personally, I feel based on strong Twitter use for my own business and that of my clients that Twitter is best used by businesses that are selling nationally or globally. [...]

It used to be that if a business did not advertise in the Yellow Pages, you were out of the game.,Now there are new “must haves” for business owners to consider to be a part of our new “connected” global business marketplace. These new “must haves” are a blog, a Facebook presence, and a Twitter [...]

I have just recently added TweetMeme to my blog. That’s the little icon to the right of each post that allows you to click the word tweet and share my content on Twitter, plus tracks how many people have retweeted a blog post.  This is similar to the Digg icon you may have seen on [...]

Twitter is an important marketing tool and you want to make sure to protect your followers from blocking you or not trusting you by watching your tweets. Having your Twitter account be hacked can create havoc with your ability to have an authoritative voice in your arena.
You will not always know your account has been [...]

I have been using SocialOomph for quite awhile. It used to be TweetLater. Over time the application has morphed into much more than an excellent Twitter client. It has now become a social networking power tool.
Now SocialOomph allows you to schedule and post to Twitter, Facebook, your blog, and to even create a custom RSS feed [...]

I have tried all kinds of applications for Twitter but I have ended up really using two HootSuite and SocialOomph. For most Twitter work and my own Twitter use I prefer HootSuite. There are a few reasons.
1. HootSuite is easy to use. You can have a master user and add writer access or other team [...]

Twitter lists are a fairly recent option on Twitter, but I have just not had the time to explore their use until yesterday. Now that I have checked them out I want to share with you how easy they are to use and why you should use lists on Twitter.
First it is simple to set [...]