Are you at a trade show or conference and want to tweet out what is happening? It’s easy.
Download the Twitter app for your phone at the Apple Store or Google Play.
Enter in your Twitter credentials to allow your desktop activity to be synced with your mobile activity.
At your next event, look near the entry for the hashtags your event is using. You may see something like #WebConf2019 for Web Conference 2019. At the end of our tweet add the hashtag. See my example below:
Seeing and learning today with our team at #WebConf2019.
I recommend when you are at a trade show or conference that you attach quick pics to your tweet using your smartphone. Simply take your photo, save to your phone’s gallery and then craft your tweet. After the hashtag click the paperclip icon to add a photo from your gallery and click tweet!
It is very easy, fun, and your tweet becomes searchable with the event hashtag. Remember you don’t need to be perfect when you tweet at an event, but be in the moment and capture the essence of the fun and what you are learning.
Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years.
My rule is, if you are not using it – lose it!
We all have our favorite social media accounts to use and some of us will use more than others, but if you are going to have the icon on your website, you should try to do one update a week and at the minimum of once a month. If you cannot keep on top of that consider farming out your social media updates to an employee or contactor.
When you are operating in a competitive market, social media interaction may be the one thing that helps differentiate you from your competitors. Especially if you are providing value to users in the things you are doing on social media.
It does not have to be difficult to keep your platforms updated. You can use an application like Hootsuite or Sendible to schedule, repeat, and save updates to reuse. In fact with Hootsuite, you can even send the same update to multiple profiles with one click.
As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix.
Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should have a place in every business’ marketing plan.
Not all businesses will need Twitter or Google+ status updates, but most businesses should be posting to Facebook and working to engage prospects in that arena.
For many clients, Facebook is the strongest and most important social media platform. Add Facebook pay per click advertising to the mix and your Facebook activity and comments on ads can really skyrocket. It is not unusual for a client who is really working Facebook to have over 5,000+ active users.
I have personally found that for some businesses, Facebook user’s will post comments on their ads which will need moderation to protect your reputation and to shape your message. Even though I never drive traffic to a Facebook page with their pay per click advertising, we always will get adjunct likes and follows just by the nature of advertising there.
I have one client who is getting great leads from Facebook at a third or even less, than the lead cost they spend at AdWords. Tie in Facebook remarketing and I have seen leads at under $5 a conversion.
But, it all starts with great Facebook status updates, integration with your website and blog, and at least 200 followers to make sense.
Finally, Twitter expands tweet length from 140 to 280 characters – just this last week! And HootSuite finally allowed our writers to start using the longer word count.
We do a nice job with writing for Twitter for our clients, but 140 characters simply did not make the cost valuable to enough clients. Now with new expanded tweet length up from 140 to 280 characters, Twitter is looking very attractive for many businesses.
I have always like Twitter. I like the medium, interaction and ability to get a businesses customer service reps attention fast. Plus there’s simply no better way to know what is happening then to ask on Twitter. Donald Trump has made Twitter popular with business owners although I never recommend tweeting in the same fashion that he does.
We’ve been waiting for our Pro HootSuite version to allow us to write at the longer character count and just this week, we were able to make the shift.
With a longer tweet, look for the use of more images in profiles that typically did not work to create an nice looking interactive page.
If you need help with Twitter writing, now’s the time to take a look at our services just for Twitter.