Category Archives: Web Visibility

Not All Errors Are Real Errors

What to Know About Site Errors
What to Know About Site Errors

Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.

For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.

Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.

All website errors should be reviewed and corrected if found to be true. Don’t guess, make sure that you do not have a problem each time one is brought to your attention.

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Chat Apps for Your Website

Find out about website chat aps
Find out about website chat aps

Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.

I started out with Drift and still have that chat app on my blog (for now). What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the </body>.

What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago.  As a result I have been actively looking for a website chat app replacement.

I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:

  1. Easy to install
  2. Able to configure colors
  3. Has a rock solid mobile app
  4. Does not impact page load speed

So far Tawk.To and My Live Chat  were too complicated for my needs and cumbersome to use.  Pure Chat has easy set up and I do like the mobile app which is simple to use.

I will be doing additional testing in the weeks ahead and when I settle on one, I’ll post it on my blog.

 

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Is Your Website AMP’ed Up Yet?

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

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How to Use AMP on Your Blog for Google Part One

Man having an idea!
Mobile has shaken the world of search.

Use AMP or Accelerated Mobile Page for Google on your WordPress blog or WordPress website and you may just see your organic placement improve.

In the world of Google content is King and pagespeed is Queen. Google is really pushing implementation of AMP pages as they will cache them and deliver them to mobile devices instantly.

So how can you get in on this action and AMP up your site?

I use two plugins to create AMP pages for my blog and I manually hard code AMP pages for my PHP website.

For WordPress use these two together to get the best results.

Yoast SEO
Glue for Yoast SEO & AMP

I’ve found that validation of AMP is still quirky and questionable even with these plugins, meaning you will still see errors in the Google Search Console when you implement this, but the technology is getting better over time.

AMP pages will be striped down versions and nearly only text or in some cases, typically when you hard code them, use images that are responsive based on device.

Google is even testing AdWords and AMP as a beta right now and taking names for early implementation.

Check back on Wednesday for more information about AMP and your website.

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Want More Sales – What’s Your Polish Look Like?

Be on target to assure you make the right impression with your website.
Be on target to assure you make the right impression with your website.

Your website is all about more sales! That’s the reason you’ve hung out your shingle, but are you hurting leads and sales by having a website that’s not polished enough?

Polish is not about having fashion models in your content photos, although attractive people in your pics will not hurt, it is about the details.

These details communicate visually your professionalism and instill confidence in prospects when they visit. It’s the look and feel and you’ve got 10 seconds to make a favorable impression!

Here are my top polish points to check out on your own site.

Content blocks on the home page
These just must be the same word count and line up horizontally. When you have three different sized boxes it just looks bad.

Blog post excerpts in your footer
Control the word count! There are plugins you can use to assure your excerpt stays the same word count. Make sure to use them so you do not have giant blocks of blog content making the bottom of your website page look like jagged teeth.

Photos with no smiles
Staff photos where everyone looks grim or the business owner is frowning should be updated. Look approachable, you don’t have to be a model, but a pleasant look on your face is important.

Photos where the clothing is too casual
Owner and staff photos are important. If you work in a professional arena like a dentist or doctor – wear a white coat, lawyers – wear a suit, business owners – the higher dollar figure your sale, the more dressed up you should be. Polo shirts and super casual wear is great for your photo if your customers and competitors will be wearing those types of clothes. Careful – what you wear impacts your site’s polish and communicates professionalism.

Blog posts that are off topic that don’t match what you sell
If you blog yourself for your own website, make sure that you create and stick to a content strategy that works to build keyword density and authority  for your website.  Keep the your website’s polish going by being on topic.  Blogging is not your online journal, but rather a way to build authority with search engines and provide new fodder for search engine robots.

If you need help polishing your site, we provide consulting services to help your site improve in appearance and polish. Find out more today.

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Tips to Moving Your Law Website Away from FindLaw.com – Part One

We Are a Google Partner Specializing in Search Marketing
We Are a Google Partner Specializing in Internet Marketing

Are you moving your law website away from FindLaw.com due to high monthly payments; sometimes over $2,800? You are not the only law firm that is planning ahead to move out!

As a professional internet marketing consultant, I find it very hard to believe that a $2,800 a month charge is not “bringing home the bacon” in regards to leads. Although FindLaw.com may be the perfect place for some law firms, I have one firm I am working with right now that does not feel that way and has complained about the high costs and low lead numbers.

We are moving this firm away from FindLaw.com and here are some tips to consider if you are considering moving out as well.

Do not wait until the last minute.
FindLaw.com requires a 90 day notice that you are leaving. Don’t miss this deadline or you will be forced to renew another year. That’s what happened to our client. He was so aggravated, that he made a note on his calendar for the next year and contacted us to move.

When you decide to move get started on a new website.
Don’t wait to get started on a new site. You may need 90 days to get your new site up. Although FindLaw says that the site you paid for and “own” (minus all their scripting that makes it work and images that makes your site beautiful)  is yours to move, I can tell you that the static site is nearly worthless and you may pay more to try to fix it than to simply start over.

Consider the static site they give you as a temporary  “Band-Aid”
The static site we got has missing scripts, missing images, the code is one huge glob, not even readable, navigation elements are missing or in our client’s case weirdly commented out to not show in the source code.  Consider this a site you can use only after significant cleanup for one to max. two years.

Push hard and early to get your static site sent to you.
We had to push the FindLaw rep to give us the static site 70 days out from stopping services to allow us time to try to fix anything we could. What we got I would call marginal. Don’t let them give you the static site a few days before you leave. Your webmaster will need a minimum of 30 days to work it over for it to work and look “good”.

Make sure to check back Wednesday for more on moving your site out of FindLaw.

 

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