Category Archives: Web Visibility

Contact Form Solutions

What to Do With a Contact Form?
What to Do With a Contact Form?

Occasionally we have a client who is using a low-end web host or who is self-hosting and does not have a cgi-bin or scripting enabled in order for us to install a contact form processing script. Sometimes this has lead to expensive programming charges. We do not offer programming and so we have to contract out this portion of a project adding to expenses.

We have found a service that will process the script for you on their servers and so far it looks like a clean and elegant solution to a thorny problem for some clients. You will want to click our post title to review the site MyContactForm.com. With a premium account for $24.99 per year, now any client can have a professional seamless contact form installed on their site without complex programming initiatives. I think that it is a very smart solution.

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Is Search Engine Optimization for You?

Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.

When not to do search engine optimization:

  1. If your site is created in a template and the site layout becomes broken when new content is added.
  2. Your site looks funny in browsers other than Chrome and Firefox.
  3. You have a site designed using Flash or tables for your layout.
  4. Your website looks dated or non-professional.

As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.

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Rebecca McCord – Virginia Tech Graduating Senior

Rebecca A. McCord, Virginia Tech Senior
Rebecca A. McCord, Virginia Tech Senior

Our very own Rebecca A. McCord is a graduating senior at Virginia Tech.  She is seeking full-time employment in the Washington D.C. region in the national defense and/or security field.

Her major is BAIS in National Security and Foreign Affairs with minors in Leadership, Russian, International Public Policy and Global Engagement.

You can see Rebecca A. McCord’s  full resume and curricula vitae on the Wix website that, by the way, she built herself.

Rebecca has been my Executive Assistant for several years. Although my firm will miss her for her exceptional qualifications and head for business, it is time for her make a difference in the world around her.

A person of unique qualifications, Rebecca A. McCord brings to the table a very strong work ethic, desire to make our country strong in the global order and global marketplace, and a desire to succeed. She speaks Russian and French. Rebecca will be graduating in May 2019 but is scheduling job interviews now for full time employment after graduation.

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Slow Website Page Speed Means Missed Sales

Monitor Your Page Speed
Monitor Your Page Speed

Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales.

I tested my own website against a number of other sites on the Google Test My Site tool and here’s what I found.

My site www.mccordweb.com – 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog.

Industrial company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss.

Service industry company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss.

Doctor’s practice  redone responsive WordPress website, but the owner was not speed-focused. 7 second load time. fair rating, 26% estimated visitor loss.

Technology business newly redone responsive WordPress website with a very glitzy look, but the designer was not speed-focused. 10 second load time. poor rating, 29% estimated visitor loss.

What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy.

Need help with your website? Check us out to see how we can help you get a speedy rating and not risk visitor loss.

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Why Page Speed is Important

Image of Clocked Page Speed
Image of Clocked Page Speed

How fast your website page loads in a smartphone or browser is really important.  Not be paying attention to your website load time is a huge error in the world of Google today.

This is why knowing and working to improve your page speed and site load time is crucial.

Google has a new tool called “Google Test My Site”. This online tool will test your URL, compare your site to others, give you a rating, and even give you a free report and recommendations to follow to improve your speed.

Google says that your site will lose one-half of all your visitors while the page is loading. Know that 70% of visitors globally are surfing the web on 3G or slower speeds until 2020. Want more business? Speed up your website!

Test your own site out today now at Google Test My Site. Then touch base with us about purchasing a new fast responsive PHP website. Our own website at www.mccordweb.com clocks at a 3 second load, received and excellent rating, and has low visitor loss.

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How to Rebut a Negative Review

Do You Worry About What to Do About a Negative Review?
Do You Worry About What to Do About a Negative Review?

This is the struggle for businesses and it is real – get a bad online review and how do you deal with it and move beyond it.

First, you should not ignore a bad online review. That does not mean that you have to respond to each and every one, but you definitely want to think about your strategy and what to do if and when you get one.

Consider the following…

1. Review the legitimacy. Should you change something you are doing?

2. Decide if you should respond. Not every comment about your business deserves and needs a response.

3. If you do respond, don’t respond in anger. Craft your response and sit on it for several days, read and re-read your response. Make sure you are not venting.

4. If you know who left the review, try to fix the problem and then ask for an update to the review they have posted.

Negative reviews can be very damaging to your business but sometimes your own response can make it even worse. You should be regularly monitoring your business reputation online and looking at what others are saying about you. Especially as Google and Bing are now highlighting reviews that they find around the web and meshing them with location specific results in the Knowledge Graph side bar on their search pages in the four pack of location specific businesses.

For help on what to do with a negative review, ask for a short paid consultation.

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