Category Archives: Web Visibility

Hackers Want Your Site Reputation

Learn How to Keep the Bad Guys Out of Your Business by Never Clicking Email Links - Ever!
Learn How to Keep the Bad Guys Out of Your Business by Never Clicking Email Links – Ever!

Site reputation – that’s what hackers want to steal from you for their own personal gain. Don’t think that you need to just be using WordPress to become a victim. I’ve seen regular HTML website fall prey to hack attacks too.

It typically all starts with your user name and password being stolen. Hackers create a phishing page that looks legit that they hope you will click and then enter in your user name and password into. The best defense is to never click links in an email and if you do click a link, never share login information no matter how valid a site or form looks.

Instead, go to your login address using your browser and access your account without clicking a link. You will typically find that there is not a problem with your account or access. But the email you had received had some dire notice that you were going to lose access or your account would be closed. Be suspicious of everything.

Troy Hunt has it right in his article on how and why hackers want to get into your site and steal your credentials. His article is worth the read to allow you to make sure to stay safe. You will be amazed at the extent hackers will use, to mask their presence in an effort to steal your credentials and then your website reputation.

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Are You AMP’ed Up Yet?

Is Your Website Using Accelerated Mobile Pages (AMP)?
Is Your Website Using Accelerated Mobile Pages (AMP)?

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

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Not All Errors Are Real Errors

What to Know About Site Errors
What to Know About Site Errors

Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.

For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.

Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.

All website errors should be reviewed and corrected if found to be true. Don’t guess make sure that you do not have a problem each time one is brought to your attention.

 

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Not All Errors Are Real Errors

What to Know About Site Errors
What to Know About Site Errors

Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.

For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.

Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.

All website errors should be reviewed and corrected if found to be true. Don’t guess, make sure that you do not have a problem each time one is brought to your attention.

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Chat Apps for Your Website

Find out about website chat aps
Find out about website chat aps

Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.

I started out with Drift and still have that chat app on my blog (for now). What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the </body>.

What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago.  As a result I have been actively looking for a website chat app replacement.

I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:

  1. Easy to install
  2. Able to configure colors
  3. Has a rock solid mobile app
  4. Does not impact page load speed

So far Tawk.To and My Live Chat  were too complicated for my needs and cumbersome to use.  Pure Chat has easy set up and I do like the mobile app which is simple to use.

I will be doing additional testing in the weeks ahead and when I settle on one, I’ll post it on my blog.

 

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Is Your Website AMP’ed Up Yet?

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

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