Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.
For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.
Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.
All website errors should be reviewed and corrected if found to be true. Don’t guess make sure that you do not have a problem each time one is brought to your attention.
Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.
For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.
Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.
All website errors should be reviewed and corrected if found to be true. Don’t guess, make sure that you do not have a problem each time one is brought to your attention.
Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.
I started out with Drift and still have that chat app on my blog (for now). What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the </body>.
What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago. As a result I have been actively looking for a website chat app replacement.
I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:
Easy to install
Able to configure colors
Has a rock solid mobile app
Does not impact page load speed
So far Tawk.To and My Live Chat were too complicated for my needs and cumbersome to use. Pure Chat has easy set up and I do like the mobile app which is simple to use.
I will be doing additional testing in the weeks ahead and when I settle on one, I’ll post it on my blog.
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Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.
If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.
As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.
Use AMP or Accelerated Mobile Page for Google on your WordPress blog or WordPress website and you may just see your organic placement improve.
In the world of Google content is King and pagespeed is Queen. Google is really pushing implementation of AMP pages as they will cache them and deliver them to mobile devices instantly.
So how can you get in on this action and AMP up your site?
I use two plugins to create AMP pages for my blog and I manually hard code AMP pages for my PHP website.
For WordPress use these two together to get the best results.
I’ve found that validation of AMP is still quirky and questionable even with these plugins, meaning you will still see errors in the Google Search Console when you implement this, but the technology is getting better over time.
AMP pages will be striped down versions and nearly only text or in some cases, typically when you hard code them, use images that are responsive based on device.
Google is even testing AdWords and AMP as a beta right now and taking names for early implementation.
Be on target to assure you make the right impression with your website.
Your website is all about more sales! That’s the reason you’ve hung out your shingle, but are you hurting leads and sales by having a website that’s not polished enough?
Polish is not about having fashion models in your content photos, although attractive people in your pics will not hurt, it is about the details.
These details communicate visually your professionalism and instill confidence in prospects when they visit. It’s the look and feel and you’ve got 10 seconds to make a favorable impression!
Here are my top polish points to check out on your own site.
Content blocks on the home page
These just must be the same word count and line up horizontally. When you have three different sized boxes it just looks bad.
Blog post excerpts in your footer
Control the word count! There are plugins you can use to assure your excerpt stays the same word count. Make sure to use them so you do not have giant blocks of blog content making the bottom of your website page look like jagged teeth.
Photos with no smiles
Staff photos where everyone looks grim or the business owner is frowning should be updated. Look approachable, you don’t have to be a model, but a pleasant look on your face is important.
Photos where the clothing is too casual
Owner and staff photos are important. If you work in a professional arena like a dentist or doctor – wear a white coat, lawyers – wear a suit, business owners – the higher dollar figure your sale, the more dressed up you should be. Polo shirts and super casual wear is great for your photo if your customers and competitors will be wearing those types of clothes. Careful – what you wear impacts your site’s polish and communicates professionalism.
Blog posts that are off topic that don’t match what you sell
If you blog yourself for your own website, make sure that you create and stick to a content strategy that works to build keyword density and authority for your website. Keep the your website’s polish going by being on topic. Blogging is not your online journal, but rather a way to build authority with search engines and provide new fodder for search engine robots.
