The Web Authority

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

That’s right if you have the right product, you can generate as many conversions as you can on Google AdWords but at nearly half the click cost! The big caveat is, is your product the right product for Yahoo Sponsored Search?
Not every Yahoo account will out perform a Google account, but here’s what I have [...]

This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time.
Yahoo has a very good ad serving program, is a good value for [...]

With the cost of Google AdWords for some markets and business escalating since the AdWords September 15th update, Yahoo is looking better all the time.
Here’s just one example of the many changes that we have seen happen this week since the September 15th AdWords update:
1. For bed bug extermination and bed bug related keywords in 2006 [...]

If you need extra push for your business, then you should seriously be looking at Google AdWords first. Yahoo is a good second choice to consider, but for most people, you really don’t need to consider MSN at this time.
MSN has lost so much traction in the world of pay per click, that I have [...]

If you are thinking about using pay per click advertising, then you’ll want to read our eight page in-depth whitepaper comparing Google AdWords to Yahoo Sponsored Search. You’ll have to share your email with us to download our free whitepaper, but we’ll never spam you and you can subscribe from our monthly newsletter easily anytime.
This [...]

Now that the Yahoo Microsoft merger is kaput, it is time to look forward to the future of Yahoo, and I have to say that I think that it is bright.
Yahoo Sponsored Search is a good application, delivers clicks and conversions and is a great place for some to start out with a pay per [...]

Google is testing running AdWords ads on Yahoo! of all places!
In this limited test; on 3% of Yahoo searches for a three week period, Google will be showing Google AdWords ads on Yahoo. Yahoo will receive a percentage of fees in an effort to fight off the pending hostile takeover from Microsoft.
You need to read [...]