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If you are thinking about using pay per click advertising, then you’ll want to read our eight page in-depth whitepaper comparing Google AdWords to Yahoo Sponsored Search. You’ll have to share your email with us to download our free whitepaper, but we’ll never spam you and you can subscribe from our monthly newsletter easily anytime.

This whitepaper gives real world click and impression examples in a variety of business areas, discusses the ease of use and control panel. Our whitepaper will help you to decide where you want to start and what to expect. Visit the download page for more information.

Now that the Yahoo Microsoft merger is kaput, it is time to look forward to the future of Yahoo, and I have to say that I think that it is bright.

Yahoo Sponsored Search is a good application, delivers clicks and conversions and is a great place for some to start out with a pay per click campaign. With prices lower than Google AdWords, a very user friendly interface, and the ability to see what top bids are for your keywords, Yahoo Sponsored Search is a great value.

The reality is however that you will get one half the clicks and one half the conversions that you will on Google AdWords, but for some this is satisfactory and a great place to start especially if you are managing your own pay per click campaign.

I for one and still expecting great things for Yahoo and know that this merger threat will help to strengthen them as they move forward. So Yahoo, it’s time to get back to business!

Google is testing running AdWords ads on Yahoo! of all places!

In this limited test; on 3% of Yahoo searches for a three week period, Google will be showing Google AdWords ads on Yahoo. Yahoo will receive a percentage of fees in an effort to fight off the pending hostile takeover from Microsoft.

You need to read my post at Blog-World Watch on this important test that does not bode well for advertising on the Web in generalhttp://blog.mccordweb.com/2008/04/ppc-yahoo-google-test.html.

If you were waiting to sign up for Yahoo! Sponsored Search advertising when Yahoo allowed new account set up on the new platform, well now is the time. Today Yahoo has changed all newly set up accounts to go immediately onto the new platform.

Click our blog post title and get a $50 click credit on setting up your new Yahoo! Sponsored Search account for self set up.

I like the new Yahoo interface and so far with our testing and client accounts the quality of clicks has been excellent, conversions good, and geo-targeting accurate. Yahoo has really upgraded their ad platform and we consider it a really viable alternative to Google AdWords.

So, if you’ve been waiting, don’t wait anymore you can now take advantage of Yahoo’s new geo-targeting and improved ad serving now!

Watch out Google AdWords, Yahoo has started the rollout of their new search engine marketing interface and it is sweet!

The interface is a huge step into the future for Yahoo. Initially you may feel that it is similar to the Microsoft adCenter interface, but this one really works! What I really like is that once you get over the initial shock of the change and the new account structure, the interface is very usable.

Yahoo has created some very nice reporting features and allows you to graph dynamically several options to watch lets say clicks versus impressions, or impressions versus conversions. The editorial review process is now almost instantaneous, and the ad interface is really quite nice.

Overall Yahoo has a winner with their new control panel and interface. Best of all for clients who need regional targeting Yahoo’s really works! If you haven’t checked out Yahoo Sponsored Search lately, now is the time. Just click our blog post title to get a $50 credit when you sign up for Yahoo Sponsored Search.

One quick comment, for new accounts, I am not sure if you will automatically go into the new interface, but if you don’t pause your account until you are asked to migrate.