AdWords is the New SEO

Prospects hate to hear this, but for multi-state and multi-national selling businesses, placing organically is almost “mission impossible”.

Here’s Why Google is Making It So Hard

You've got to work hard now to find organic results on the Google results page.
You’ve got to work hard now to find organic results on the Google results page.

With the expansion of AdWords ads at the top of the Google.com search page and top ads showing site links, callouts, snippets and other valuable deep links to your site, AND Google placing location specific results from Google Maps just under the four AdWords ads in many cases, organic listings have been pushed so low they are not seen.

As AdWords increases relevance with new extensions, readers no longer feel that they have to look at organic listings. Click activity is increasing at the top of the page and decisions by buyers are made before they even scroll to the bottom of the page to see organic results.

Add to that the fact that with personal history in your search results top organic placement is a target that you cannot consistently hit across a wide sector of viewers.

A business can no longer rely on organic activity to drive meaningful sales. AdWords has become the new visibility tool and the way to move your website listing to the top to get the attention you need to drive sales.

I invite you to visit our website to read more about our AdWords services and compare our low prices with other Google Partners.

Your Smartphone Needs Firefox Too!

I Don't Want to Do AdWords!
Have alternatives to Google apps when you travel.

This is my last post on travel tips and lessons I learned from my 17 day trip to India. I had only Google Chrome installed on my smartphone. I had removed the Samsung browser before I left the office to streamline my applications. Here’s why you need more than just Chrome on your smartphone.

In Amsterdam, I could not get on the airport’s free Wi-Fi. Even though I had a VPN app, Chrome would not open the second screen which would allow me to accept the terms and so I could not use Wi-Fi.  Google decided that it simply did not like the security of the connection and so decided for me to lock down my access. Thanks Google. 🙁

To solve the problem, I downloaded Firefox for my smartphone later in my trip. Firefox let’s you be in charge of your own security and so it allowed me to login and accept terms on my return trip through Amsterdam. Then I could be connected to the free airport Wi-Fi and then allow me to choose to turn on my secure VPN app to surf, email, and work securely. You’ve just got to love the flexibility of Firefox!

The lesson learned is don’t depend solely on Google products and Google apps when you travel. Google can lock your access down, choose not to show Wi-Fi login screens, and in general restrict your Google.com, AdWords, and Gmail access. Make sure you have an alternative browser and secure VPN app to get online and stay secure when you travel.

Tips on Keeping Your Laptop Secure on Hotel Wi-Fi

Opera VPN
Opera VPN is now available in the Opera browser.

Traveling to India for pleasure and trying to check in with the office and stay secure was a challenge. Here are some lessons I learned from my last trip.

First, make sure you have two browsers installed on your laptop. One for use and one for backup. I found that Google and Google Chrome sometimes did not like an insecure connection and would lock me out of all Google properties.

I downloaded Opera as a browser half way through my trip when I found out that it had an integrated VPN.  NordVPN, a standalone subscription services, which I thought I would use for secure access on my laptop, before my travel was crashed my Wi-Fi repeatedly and the software had to be removed before I left my office for my trip.

Limping along with my smartphone I was able to securely do some work. Using Opera as my browser for my laptop finally allowed me to work securely even over unsecured hotel Wi-Fi and even on networks that Google locked me out of using Chrome. To enable the integrated VPN, open Opera, go to menu on the left, then settings, then privacy and security and then tick to enable VPN.

Before I found Opera’s integrated browser VPN my smartphone was the most secure way for me to be in touch and even do work while in India. But it is hard to really do work on a smartphone.  You can download Opera for your own laptop and next trip by visiting this link to the Opera.com site.

Charge Your Stuff Anywhere, Anytime

I’ve just returned from personal travel to India and wanted to share with you a few tips I learned along the way. There’s no need to be tethered to a charging station at the airport or miss an important call or suffer from a dead camera battery. Portable power packs are more practical and better than ever at keeping you charged anytime, anywhere!

My husband bought an Anker PowerCore 20000 with Quick Charge 3.0, 20000mAh Power Pack Portable Charger with Qualcomm Quick Charge 3.0, for Samsung and iPhones from Amazon before our trip and it was worth its weight in gold!

This portable power pack fits in my purse and charges two devices at a time and only needs a recharge after several days use. I was able to charge smartphones and even my camera all while on the go. Just make sure that when you travel you put the power pack in your carry on as it should not go into packed luggage.

What I liked most was we were able to use the powered up charger on the go for about 3 or four days straight without having to charge up the power pack up again.  Sometimes at hotels we simply charged with the power pack and not even a wall charger.

I am not being paid for this review, just wanted to share a cool travel tool with you that has really worked for me.

 

Savvy Solutions for the Entrepreneur in You