Syndicate Your Blog

So you’ve got your blog going and are really working hard at creating great content, what’s next? Use your website to become your blog syndication tool.

We have several things that we have done to help syndicate our content and want to share them with you.

First make sure to install chicklets and easy subscribe buttons on your blog.

Second make sure to have a syndication page on your website pointing to your blog and your various news feeds. Here’s our page http://www.mccordweb.com/web-design/syndicate.php. We also list our clients blog feeds and allow easy one click subscription.

Third consider a script generator. Here’s ours http://www.mccordweb.com/web-design/feed-creator.php. We use FeedrollPro as our application. It is a subscription based tool, but allows for webmasters to style your feed to match their site and to syndicate your content. I do get site click-ins with this vehicle so I know that using this technique works to spread the word about your blog.

So get serious about your blog and then get busy promoting your blog through very easy syndication.

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Google AdWords Recertified

I have just completed and passed my testing to re certify my Google AdWords Qualified Individual credentials for another two years.

Google has changed the exam and I found it easier than the first, but they have not updated all of the information in the exam to reflect new account improvements. Plus I studied so hard on Google Analytics and AdWords Editor and there were no questions on the exam on that topic. For example the information on invoicing does not match the test. The training module states that an account with three months of activity of $1500 per month would qualify but the exam had two case studies that matched that and yet it appeared that they were looking for an answer for $5000 a month and that was the old figure. There were also questions on how to calculate quality score with case studies and no training modules on that specific topic. Hmm, Google you need to update to be fair.

The training modules need to more closely match the exam as I wondered how some of the questions could possibly be answered given the training information. Well so much for griping, I will not have to look at the training program unless something new is released for a while.

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Nancy McCord Interviewed on Ghost Blogging for Investors Business Daily

Today in the Thursday May 10th print issue as well as in the online issue. Nancy McCord of McCord Web Design was quoted in an article on ghost blogging.

You can click our blog post title to read the full article online. The article appearing in the Internet & Technology section is titled “Writing Blogs Can Be So Hard, So Get Help” by Tony Kontzer.

I think that you’ll find the interviews by Nancy McCord and several others on the topic of using blogs for business and hiring a ghost blogger interesting reading.

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McCord Web Design Quoted in Investor’s Business Daily

Today in the Thursday May 10th print issue as well as in the online issue. Nancy McCord of McCord Web Design was quoted in an article on ghost blogging.

You can click our blog post title to read the full article online. The article appearing in the Internet & Technology section is titled “Writing Blogs Can Be So Hard, So Get Help” by Tony Kontzer.

I think that you’ll find the interviews by Nancy McCord and several others on the topic of using blogs for business and hiring a ghost blogger interesting reading.

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Vista Compatiblity

You know my Tech Director is pushing me to move into Vista. I have been longing myself to move to Office 2007, but unfortunately I will have to wait to do both.

I researched on the Web yesterday which of my workhorse applications will have problems with Vista and all of my key applications are not compatible at this point with Vista. All have the comment noted on the various websites “should run but there are documented problems”. Well that’s enough to keep me from moving to Vista at this point. I just can’t have downtime or application issues.

Another consideration is to use Vista, I will have to upgrade Flash Professional 8, Photoshop CS2, Adobe GoLive CS2, Acrobat 7 Professional, and the list goes one. Upgrades for each of these items is any where from $150 to over $200. Now I find out that Acrobat Professional doesn’t even work with Office 2007. Yikes, every contract and report I send to clients is a Word document turned into a PDF.

Good Grief Microsoft! Did you think this all through? Personally I want to move forward with my technology but not at the expense of crashing my business or having to use two computers to get my work done – one for Vista and one for all things that won’t work on Vista.

So for me, I am going to have to wait until the software manufacturers post on their website yes we are Vista compliant, or here is a patch to upgrade your software, or no you must upgrade to the next version and yes then it will work on Vista. Until that time, I am the XP Pro gal!

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Will a Blog Increase Your Sales

I have had this asked recently and I wanted to post a blog comment about blogging to increase sales.

Most of our clients are blogging for other reasons than to specifically increase sales on their website. Below are the main reasons that our clients are blogging:

  1. Create unique content for viewers
  2. Allow viewers to interact with the website through comments and responses
  3. Set apart their site from competitors by having a blog
  4. Blog for search engine placement -keyword dense posts, regular new content, create authority
  5. To become the voice of their industry

As I look at this list as a business person, won’t all of these things bring new business? You bet they will. Blogging for the above reasons creates credibility, authority, and improves search engine placement as part of an organic SEO program. But can I say that your sales will increase 5 or 10% if you blog. No, I do not have statistical data to prove that. But as a smart business person I know that get more people to your site, have them stay longer, impress them with your smarts and caring, and this does increase your business and gives you more opportunities to make sales.

So will a blog increase your sales. I believe that it is a good business strategy, but can I prove a sales increase factor? Not at this time, but hey that might be a good white paper in the future. Let me know your two cents on this by clicking comments below and let me know what you think.

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