We’ve seen it happen in several client accounts so you may want to try this for yourself.
One you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance.
Two a great way to jump start a good performing campaign to the next level is to update your ad text. Introduce a set of new ads. For some reason a fresh look, or fresh approach can also push your ad click through results. Buyers sometime experience ad fatigue and so a fresh approach periodically can reap really big click and click through results for an already great performing account.
Third try break out ad groups. When we have a top account another way to push it to even better performance is to break out the top performing keywords into their own ad group with their own landing page. This very narrow focus and match on ad text, keywords, and landing page is a winning combination!
I’ve seen mentioned on the Web in several places that Google AdWords is an auction bid and then again that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term.
I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google AdWords does have an auction-like bid to position.
Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.
If you want to read our review on the new Yahoo! Sponsored Search ad interface, click out blog post title to read our candid comments about this new system.
If you’re not a Yahoo advertiser you may want to become one, click in and find out why.
Click our post title to review a new site that we just launched last night!
This is a 54 page low cost franchise small business opportunity search website that we did with our Quick Launch program. This site was able to be fast-tracked and completed in less than 3 weeks as we used a customized Quick Launch template to get a quick start.
The Buy-A-Franchise.biz site has been optimized for performance, organized to be able to find franchises by category and alphabetically, and optimized to generate new leads for the site owner.
If you have looked over websites that feature small business franchise opportunities, you will find that this site is head and shoulders above the others with easy to read and find information. Check it out!
Occasionally we have a client who is using a low-end web host or who is self-hosting and does not have a cgi-bin or scripting enabled in order for us to install a contact form processing script. Sometimes this has lead to expensive programming charges. We do not offer programming and so we have to contract out this portion of a project adding to expenses.
We have found a service that will process the script for you on their servers and so far it looks like a clean and elegant solution to a thorny problem for some clients. You will want to click our post title to review the site MyContactForm.com. With a premium account for $24.99 per year, now any client can have a professional seamless contact form installed on their site without complex programming initiatives. I think that it is a very smart solution.
Watch out Google AdWords, Yahoo has started the rollout of their new search engine marketing interface and it is sweet!
The interface is a huge step into the future for Yahoo. Initially you may feel that it is similar to the Microsoft adCenter interface, but this one really works! What I really like is that once you get over the initial shock of the change and the new account structure, the interface is very usable.
Yahoo has created some very nice reporting features and allows you to graph dynamically several options to watch lets say clicks versus impressions, or impressions versus conversions. The editorial review process is now almost instantaneous, and the ad interface is really quite nice.
Overall Yahoo has a winner with their new control panel and interface. Best of all for clients who need regional targeting Yahoo’s really works! If you haven’t checked out Yahoo Sponsored Search lately, now is the time. Just click our blog post title to get a $50 credit when you sign up for Yahoo Sponsored Search.
One quick comment, for new accounts, I am not sure if you will automatically go into the new interface, but if you don’t pause your account until you are asked to migrate.