Google AdWords Pay For Action Invitation

Want to try out Google AdWord’s new pay for action program? Here’s a link to sign up for the beta testing.

You can select to pay when you get a lead, a sale, or some particular action on your website. You pay what you want for the action. Remember this only applies to certain websites in the content network.

Pay for action may be just right for you. We are testing it with a mortgage company and will let you know what happens.

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MySpace vs. FaceBook, the Face-Off

Hi, my name is Chris and I am going to post to Web-World Watch for a few days. Nancy is my Mom and she has asked me to write about some of the cool things on the Web that I really like. So here’s my face off between Facebook and MySpace.

MySpace has been the leading personal info site for about two years now and they finally have some competition.

This new site, FaceBook, is another site that has recently started to be noticed by people. It is also a personal info site for the things that MySpace used to be used for such as dating, friends, networking and serious relationships.

FaceBook seems to be aimed towards an older crowd since it doesn’t have the same layout features that MySpace has. Some of the features that I like about My Space are as the background layouts, being able to put songs on your page to reflect the kind of music you like, and many other things that drew kids and teenagers into MySpace.

Although MySpace was originally created to help underground music artists to become noticed. It was quickly picked up by single persons as a means of expression and group communication as well as even the high school crowd.

Now many people are making two accounts one for MySpace and one for FaceBook just to keep up with all their friends. Some people like Facebook better because not everyone was into the flash appearance of MySpace and just wanted a simple page to reveal things about themselves for others to know and to meet new people.

Personally I like MySpace better. I like the ability to customize my layout, get music, and backgrounds. I find Facebook too sterile and not interactive enough. But hey that is just my personal preference.

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Google Audio Ads Sign Up

Wow, I have a client who has Google Audio ads enabled in their account, and I have just reviewed the interface. If you ever wanted to try radio advertising, now is the time! First click the link in our post title to sign up with Google to have the audio ad tab turned on in your Google AdWords account.

I am impressed with the features, ease of use, audio marketplace, and surprised at how little it actually costs to advertise on the radio.

I think that this will not only be good for radio, but really good for advertisers that are looking to move their message onto radio.

There is one caveat, you can do your own set up, but my impression was if you have the money to have a specialized consultant help you make the right radio station and pricing choices within the Google control panel, you may have better results. I have been working with a client Ken Kohl who is just that, a radio expert. I know that the first client that I have who wants Google Audio ads, I will send to Ken.

This is a new ad format that I think will revolutionize Google and marketing on the Web. Print, web, digital, and television are all converging into one new mass marketplace!

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Why Kids and Young Adults Love MySpace

Why do people love MySpace so much ? First off it’s and easy way to keep in touch with your friends and relatives leaving them comments and posting pictures of the things you do with your friends and family too keep others updated without the hastle of written letters and even e-mail.

Some of the pluses that make MySpace one of the better personal sites is the capability to customize it with your own look for the background and post your favorite song on your page for all to hear.

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MSN adCenter Load Tool

Looking for an easy way to upload your other pay per click programs into Microsoft adCenter? There is a new way. For $30 you can pay the Microsoft staff to do your load for you.

The only catch is your daily budget must be over $30 in clicks per day to qualify. The upload tool has been broken in adCenter, but now there is an alternative to inputting this information in by yourself.

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Google and Pay Per Action

Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work.

Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their ad. The advertiser determines a set payout for the action. When the action is completed the publisher in the Google AdSense network makes the fee.

Pay per action is available only as beta testing in the US for certain advertisers and for certain publishers, but I see this as a real opportunity for mortgage brokers, real estate agents, and marketeers of rather obscure products that have not hit the market yet.

For real estate agents and mortgage brokers, many would be glad to pay $15 for someone actually completing their online form for more information versus paying $5 to $18 per click for looky-loos.

It will be interesting how Google will play this out in the AdWords arena in the months to come. Stay tuned, pay per action may be part of your new marketing plan.

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