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  • AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services

    What Makes Us Different From Other Google Ads Managers?

    April 3, 2019 - By Nancy McCord

    What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status. Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords

    What Is Attribution in Google Ads?

    January 2, 2019 - By Nancy McCord

    With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface)  about go to Tools > Conversions. Click one of the names…

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    Team reviewing a proposal from McCord Web Services.

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    How to Stop Others from Using Your Trademark on Google Ads

    November 14, 2018 - By Nancy McCord

    If you are a trademark owner, understand that Google Ads wants to help you control who can show ads that contain your trademark. Google Ads has a form that you complete as the trademark owner.  Using this form, you will need to prove to Google that you are the registered…

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  • AdWords Consultant - Google Ads Consultant

    Google Ads Remarketing for Search Demystified

    October 31, 2018 - By Nancy McCord

    Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…

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