The Web Authority

Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each time a web viewer chooses [...]

There are questions that we get asked by clients about Google AdWords frequently. Here are several and our answers to each.
I am looking for my ad at 8:00 PM on Google and can’t see it why?
When you cannot see your ad in the evening it is typically because your daily budget has already been spent [...]

Google has announced that one of the data centers is already running the new Caffeine algorithm. This in not new news, but Google stated that 50% of searches are now coming out of the new Caffeine algorithm.
We know that all of Google will move to the Caffeine algorithm after the holidays, but with 50% of the searches [...]

For many clients online advertising is done in addition to direct mail, print advertising, flyers, and Yellow Page advertising. For some online advertising is the only type of advertising that is done. When should you consider advertising offline once you have an online presence?
Here are my tips:
1. If you have a store location, it would [...]

On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it.
1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you are making strong conversions and leads [...]

Most everyone know when to increase their AdWords budget, but many do not know when they should start to lower their AdWords budget. Here are a few tips to consider as you review your own AdWords budget and decide if you should keep it the same or lower your budget.
1. If your business is seasonal [...]

Google AdWords is not for everyone and every product, but it can be an excellent way to promote your products on the Web. However AdWords set up and management by a professional is an expense and for an untested product or a new service you are thinking of promoting professional set up and management may [...]

I wanted to bring to your attention some issues in using PayPal and tracking conversions on sales on Google AdWords in this issue.
Right now with PayPal, if the user selects to purchase with their PayPal account they will be automatically be redirected back to your selected landing page in which you have embedded your Google [...]