The Web Authority

Effective September 15th AdWords is changing who can be emailed reports. In fact after that date AdWords won’t even be emailing you a report, rather will email you a link to view the report online.
For me this has totally wreaked havoc in the way I do reporting. I have an assistant who does reports for me. [...]

I just started up a client account in AdWords which had been dormant since 2009. When I logged in I told the client to me it appeared that the account had been hacked. This was verified by Google one day later and a credit was applied to the client’s credit card.
So how did I know [...]

You may not be aware, but Google has a new certification program for professional account managers such as myself. The old program called certified account managers Google AdWords Qualified Professionals or Google AdWords Qualified Individuals.
Now, Google has a new program called Google AdWords Certification. All professionals previously certified as Qualified Professionals, Qualified Companies or Qualified [...]

Yesterday Nancy McCord proved again her mastery of Google AdWords by passing the new Google AdWords Certification Fundamentals Exam with a score of 97%. This shows that she doesn’t just have understanding of the Google AdWords system, but mastery!
Nancy has successfully taken the Google AdWords exam for certification now four times over a period of [...]

Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how.
First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing, links to images, and location on [...]

The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network:
Exclude content placements that fall below the fold
The fold is the part of a web page that a reader has to scroll to see. [...]

I have just finished doing my April reports for a large number of AdWords clients and I wanted to share with you a few interesting trends I am seeing.

Impressions and clicks are up for many accounts.
Conversions are trending up for many accounts as well. Some are showing results similar to February high conversion figures.
Cost per [...]

Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each time a web viewer chooses [...]