The Web Authority

If you are a small to medium sized business owner you will understand that downtime is important but very hard to have when you own your own business. You typically cannot shutter your doors and windows when you go on vacation or want to take a weekend off. You can control that you don’t work [...]

Everyone can have a problem or a business difficulty arise. It happens, but after it happens what can make or break your reputation is how you resolve a problem. Consider problems a learning experience.
When a problem arises, for you as the business owner your best tactic is to listen actively to a complaint and then [...]

So just how connected are you to your business with your gadgets? Take our test below to find out. Each yes answer is worth one point.

Do you take your cell phone everywhere you go including the bathroom?
Did you grow your fingernails long and shape them into points so you can type better on your itty [...]

I get newsletters from a small software firm and their last one was a good idea gone bad – way bad. With October being Breast Cancer Awareness month, they sent out a newsletter with the headline “Save the Boobies” and then went on to talk about breast cancer and their support for cancer research.
Wow, how [...]

I have to say my title sounds funny doesn’t it, don’t customers chose you and not the other way around? Well, the reality is that as part of the selling process you should be evaluating if a customer is right for you too. It’s a “dance”, they check you out, but you should also be [...]

I get asked a lot for help in regards to what a new business startup should do to develop a web presence and what provides the biggest return for investment. To help answer this question as concisely as possible, without you having to pay me a consulting fee, I have tried to share my insights [...]

I had a client tell me the other day that I needed to create a web design and AdWords package all rolled into one on top of offering my Quick Launch website pricing with all custom design features for his needs.  Well, packaging sometimes can be good, but every business person should evaluate what packages [...]

This is a question that I have been pondering. Does arrogance come with success? Possibly arrogance will lead to your downfall. My husband and I have a private joke… we call business arrogance the “Waldorf Mentality”.
We’ve lived in several different states over the years – Ohio, Florida, Texas, and now Maryland. When we moved to Maryland [...]