Smart Digital Marketing, Real Business Results – McCord Web Services
If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…
When I first started my digital marketing firm in 2001, our foundational technology was more about solving immediate problems than it was about strategic growth. I was like many small business owners: focused on getting the fundamentals right without overspending. Google Workspace’s Business Starter plan was the perfect fit. It gave…
How AI Can Supercharge Your Productivity: My Journey with Google AI Essentials Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s transforming the way we work and live now. I recently completed the Google AI Essentials Course on Coursera, and I’m excited to share how AI tools can…
Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…
