Google AdWords Tips Archives | The Web Authority

June 18, 2018June 3, 2018

Site Suspension in AdWords – Explained

Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.

CoolSculpting and Dermatology Advertisers Be Aware

Case in point, if you are promoting CoolSculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon. I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords.

A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account. Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.

What Would Be Noted in a Site Suspension?

I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information:

Site Suspension due to:

Restricted Medical Content
Restricted Drug Terms
Misleading or unrealistic promotions

I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.

Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.

A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated. Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction.

If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads.

June 13, 2018June 3, 2018

Don’t Bleed Cash, Move Out Of Broad Match

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.

Don’t get me wrong, I like using broad match modifiers for keywords, but I feel that for most clients broad match is simply a way to bleed cash out of a pay per click account.

Google AdWords and Bing Ads (especially Bing Ads) Love, Love, Love broad match keywords. Heavy use of broad match without a reality check on the terms your ads are showing for is lining their pockets with your cash.

McCord Web Services is a Bing Partner and Accredited Bing Ads Professional.

If you don’t believe me, click just one of your high click volume broad match keywords and then click the drop down to view search queries. You will be shocked to see what is there.

Even with a huge and extensive negative keyword list, the way both Google and Bing Ads show your ads on synonyms for your broad match keyword would simply not be a good fit for most businesses that are focused on direct action or lead conversions and sales.

I hate to say never, but as click costs rise in an account the first thing I do is move out of broad match, use only broad match modifiers, phrase match and exact match. I end up with a much better cost per conversion and better overall results.

Need a savvy pay per click account manager on your side? Check out our programs. We work as a white label supplier/expert for agencies

November 4, 2011October 28, 2011

AdWords Broad Match Modifier Explained

I am loving the Google AdWords broad match modifier! If you aren’t using it yet in your AdWords account this blog post will help you to know why you should and get you going fast.

First, this is what Google AdWords says about broad match modifiers:

“The broad match modifier is an AdWords targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today.”

Here’s a link to the full information in the AdWords help center on broad match modifiers to help you understand them better.

For accounts that are getting too many impressions and a low click through rate use of broad match modifiers will better target your AdWords program and get a better result as well as improve your CTR. For accounts that have low impressions, as you are only using phrase match and exact match keywords, broad match modifiers will open up a whole new set of possibilities that can really generate some sales action for your account and increase targeted impressions.

Here’s how you use them. Suppose your keywords are built around booking vacations to Hawaii. In your AdWords account you may have a list of keywords like this:

Hawaii vacations
“Hawaii vacations”
Hawaii travel agent
“Hawaii travel agent”
hotels in Hawaii

With the broad match keywords you may be getting lots of “looky-lous” and clicks on even keywords like rentals or hostels in Hawaii. Or you may not be getting enough action or having to pay too high a price per click.

Here’s what a few broad match modifiers may look like for these keywords:

Hawaii +travel +agent
Hawaii +hotel +reserve
vacation +Hawaii +reservation
hotels +Hawaii +book

For me, I take the most important word in the phrase and put that first then I put a space and then a + (without a space) in front of the keywords that I am requiring for Google to have in the users search query to see my ad. With this approach you can get a lot more traffic that is targeted to keywords you consider important.