With the new AdWords Dashboard reporting, our monthly AdWords reports are about to change – significantly!
Just today I saw that every single one of our client accounts now has a Dashboard view in the Reports tab. I am beyond excited! If you have not tested out AdWords Dashboard reporting I am here to tell you that it is revolutionary.
AdWords Dashboard reporting will allow me to set up important reports, an account score card, easily set up graphs and tables for a more visually compelling snapshot of a client’s account performance. Once set up, the data will refresh automatically allowing clients to see weekly and monthly updates in a very understandable format.
Shoppers expect to act on their decisions immediately!
Google states that shoppers have been empowered by the immediate gratification and knowledge from fast online research done on smartphones – AND now shoppers are acting on that information.
That means that mobile is a key driver for the purchase cycle and that information found to assist in making a decision to buy, needs to be immediately actionable.
“This ability to get things done in the moment—paired with the fact that brands are getting better at delivering speedy, frictionless mobile experiences—is driving expectations higher than ever. “
Google says that with mobile research completed, on the spot decisions have tripled in the last two years.
Terms with “open now” are trending up, just as searches with “near me” are declining.
Amazon is leveraging this emerging consumer trend with one day delivery, same day delivery, and even local pickup options.
I’ll keep you posted on more trends as Google shares them with us Google Partners. But for now the key takeaway is that mobile is a huge disrupter and now is driving the need for more personalization, streamlined checkout, and an immediacy of contact on websites.
McCord Web Services has created a unique business-friendly series of programs to help you get started with AdWords fast and with professional support when you need it.
When you select us as your account manager, we work hard to provide the results you desire, treat you fairly, and are good stewards of your AdWords budget while billing hourly or at a flat rate.
McCord Web Services is a Google Partner and Nancy McCord, Owner of McCord Web Services LLC is also an individually certified.
Nancy McCord, our AdWords™ account manager, has studied numerous hours on over 110 AdWords topics in 9 different content areas. She has passed Google’s rigorous exam many times, completed a monitored AdWords internship period, and managed numerous client accounts with ad spends of $500 to $60,000 per month.
She has been a Google AdWords Search Certified Professional for over nine years and her business is a Google Partner. She re-certifies with AdWords yearly and operates well above the Google monitored average rating for all Google Partners in regards to account management, use of AdWords tools, and customer service. We invite you to read the comments and ratings that we have received from our clients on our AdWords services by visiting our AdWords References page. There are 5,000 Google Partners worldwide.
Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.
Coolsculpting and Dermatology Advertisers Be Aware
Case in point, if you are promoting Coolsculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon. I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords.
A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account. Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.
What Would Be Noted in a Site Suspension?
I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information:
Site Suspension due to:
Restricted Medical Content
Restricted Drug Terms
Misleading or unrealistic promotions
I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.
Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.
A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated. Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction.
If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads.
For small business owners getting traffic to their website is how you get the phone to ring and boost sales, but how can you do just that?
From my experience, although I love blogging for SEO and to create website stickiness, I don’t typically find that blogging gets people to call you to buy your services. I do however find that for small to medium sized businesses that AdWords is excellent for getting the phone to ring.
I like the professional version of AdWords better than AdWords Express due to the degree of control and robust tools to diagnose account problems. I highly encourage you to work with an experienced AdWords account manager as they are not all equal in skill or competency in helping new and small businesses get the most from AdWords.
To help business owners understand how AdWords activity translates I always try to assist them with conversion tracking implementation and website phone call tracking. With statistical data that AdWords has generated phone calls and email leads, a business owner can evaluate the success of an AdWords marketing program and allot more funding to boost results even further.
If you are looking for an experienced and savvy account manager, I invite you to review the reviews of our service on our website. I’d be glad to chat with your personally about your business needs.
Got less than $500 a month to spend on AdWords clicks? Want to promote your business on AdWords but don’t want to pay an account manager? Don’t want to use AdWords Express as it has not worked for you?
You can still use the professional grade AdWords program even with a low ad spend budget. Here’s how:
• Set up Remarketing Ads. Once you set up your AdWords account, go to the Shared Library in the left navigation flyout and set up your first audience. Grab the code and install it on all pages of your website. When your lists gets up to 100 cookie sets you can show ads. Then set up a campaign and ad group in your account to target remarketing in the Display network. People do not even need to have clicked an AdWords ad to see your remarketing ads as they surf around the web.
• Set up Dynamic Search Ads. This is another low cost great way to get coverage for your services without setting up keyword lists. Just set up a Dynamic Search Ad campaign, tell Google AdWords your domain name, and set up a dynamic search ad. Google does all the work. It knows what your pages are and services from indexing your website for Google.com organic searches. AdWords will then use this power to serve ads based on what you offer and have on your website, dynamically creating an ad title and linking the ad and person who clicks your ad to the exact right page on your website.
• Consider showing your ads only in the Display Network. For pennies a click you can get wide exposure on quality websites. Just take a little bit of time to opt out of mobile games and mobile apps or you will bleed cash into mobile and not see any tablet or desktop activity.
There are lots of other great ways you can get exposure and keep your AdWords budget low.
Consider call only campaigns, scheduling your ads only in the evening when others have run out of budget, running ads only at certain times during the day, and limiting your geographic area.
If you need professional, experienced AdWords account management, check out our service offerings at www.McCordWeb.com.