The Web Authority

I just started up a client account in AdWords which had been dormant since 2009. When I logged in I told the client to me it appeared that the account had been hacked. This was verified by Google one day later and a credit was applied to the client’s credit card.
So how did I know [...]

You may not be aware, but Google has a new certification program for professional account managers such as myself. The old program called certified account managers Google AdWords Qualified Professionals or Google AdWords Qualified Individuals.
Now, Google has a new program called Google AdWords Certification. All professionals previously certified as Qualified Professionals, Qualified Companies or Qualified [...]

Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad, but saw it – confusing [...]

Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how.
First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing, links to images, and location on [...]

This is interesting and as I am seeing this over many accounts I felt it warranted a comment. Conversions are very tough to come by so far this month using Google AdWords and nearly non-existent on Yahoo.
I have a feeling that much of this behavior is tied to tax time and feel that things will [...]

Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February.
Remember however that some of the lower numbers are due to the [...]

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each time a web viewer chooses [...]