The Web Authority

Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February.
Remember however that some of the lower numbers are due to the [...]

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each time a web viewer chooses [...]

I wanted to bring to your attention some issues in using PayPal and tracking conversions on sales on Google AdWords in this issue.
Right now with PayPal, if the user selects to purchase with their PayPal account they will be automatically be redirected back to your selected landing page in which you have embedded your Google [...]

There are several marked trends that we have seen across many business sectors in Google AdWords this past month. One has been an increase in advertising start up and the other has been a marked increase in conversion activity. Both trends bode well for a change in our economy and for increased business for the [...]

Yesterday Nancy McCord passed the Google AdWords Qualified Professionals exam for the third time with a score of 95.45%. Does your own account manager have this type of superior knowledge of the AdWords system to receive this score?
When I spoke to Nancy about this achievement yesterday she shared this with me about the new exam.
“This [...]

After three months of decreasing cost per click prices on Google AdWords, the CPC is on the move up for the majority of the accounts we are managing.
I manage numerous Google AdWords accounts and am seeing this as a strong trend starting in mid March and continuing into April. The cost per click is increasing [...]

We’ve seen a strong downward trend in the cost per click in Google AdWords starting in January. If your account is still set up for clicks based on the cost per click increases you had to make in September and October to salvage your AdWords business, now is the time to take a careful look [...]