The Web Authority

Setting up a Google Base account is the first step you must take to have your items for sale to be shown in Google Products. What exactly is Google Base? Let’s explore that a bit is easy terms.
First here is the link to set up your Google Base account.  When you load your products and you [...]

I am seeing increasing client concern on the canonical link issue of their website and how Google and other engines are indexing them become almost a level of paranoia this month. Let me take a few moments to talk about this issue to help you understand more about it and what you can do to [...]

Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog.
For many client accounts we do not enable Search Partners but now [...]

I have heard this more than once from clients – they have stopped or cut way back their Yellow Page advertising to fund focusing on web advertising or web placement.
When I managed a paint and wallpaper store years ago, it was not uncommon for us to spend over $5,000 each month for Yellow Page advertising. [...]

I follow a number of blogs and newsletters focused on search engine optimization techniques. It continues to amaze me when supposed experts talk about link programs and their value in getting placement on Google. If they had read Google’s patent disclosure from last year they would know that they need to be rethinking link campaigns.
Right [...]