Tag Archives: SEO

Do You Have a Content Production Schedule?

Do you need a content production strategy?
Do you need a content production schedule? Yes you do!

A content production schedule, what’s that? Even if you do not blog and pay a service to blog for you, or if you don’t blog at all, a content production schedule is key to improving your organic search placement over time.

Start first by evaluating your important traffic generating keywords
You can typically identify the top keywords for your website by reviewing what generates the most leads for you in Google AdWords or by pouring over your Google Analytics statistics.

Take time to build website or blog content that speaks to these important topics
If you convert on a particular keyword phrase, make sure you are using it in your content or build out new website content to specifically address these phrases.  If you blog, consider using those important keywords in your blog posts.

Monitor your organic placement on your target terms
To see if you are moving up organically on your chosen terms focus for a full 30 days on building 12 blog posts or three website pages over 1,000 words each that speak to the phrase you are evaluating.

Make sure to measure placement before and at the 30 day mark. You may need another 30 to 90 days of hitting those same terms before you will start to see movement.

Plan your content ahead 30 days out
After you have evaluated your placement. Start a spreadsheet and create your page content or blog post titles that are keyword dense and then schedule time or have your writer create interesting informational articles that speak to these topics.

If you need help with a blog writing strategy for your website to boost your organic placement, make sure to visit our website to find out how we can help you with  a content strategy that works.

The Top Three Errors for Website Placement

Get a roadmap on how to improve your website visibility.
Get a roadmap on how to improve your website placement.

Want to move up in organic (unpaid) website placement? Want to drop your ad spend in AdWords? You can if you stop doing these three things.

Taking no action on website reporting and analytics
It is great to evaluate your website, and every business owner should have an eye on Google Analytics and an organic placement reporting program, but you kill your ability to move up if you don’t take action from the data.

Not regularly blogging or building website content
You cannot move forward and improve your website placement if you are not building keyword effective content. If you are tired of your current placement, think you spend too much on AdWords, it is important to be doing something about the issue and the resolution would be content building.

Not getting the expert or consulting help you need
There is no reason to say, I cannot understand the reports, I cannot improve my organic placement. Paid consultants are expert help to plan a roadmap for your strategy and in many cases can even enact and monitor the plan. Many consultants like myself allow you to decide the hours of time you want to invest in services. If you ask me to help and you have candidly expressed your budget needs or issues, I am happy to create a plan that allows you to focus on things that really help move your site forward first and prioritize what you should do when you have the time or money.

Don’t just gripe or think things cannot change, get busy with a plan and professional help to turn things around and work towards the long term goal of organic placement improvement.

I invite you to visit my website to find out more about the web visibility services we provide at McCord Web Services. I think you will find us easy to work with and extremely knowledgeable.

AdWords is the New SEO

Prospects hate to hear this, but for multi-state and multi-national selling businesses, placing organically is almost “mission impossible”.

Here’s Why Google is Making It So Hard

You've got to work hard now to find organic results on the Google results page.
You’ve got to work hard now to find organic results on the Google results page.

With the expansion of AdWords ads at the top of the Google.com search page and top ads showing site links, callouts, snippets and other valuable deep links to your site, AND Google placing location specific results from Google Maps just under the four AdWords ads in many cases, organic listings have been pushed so low they are not seen.

As AdWords increases relevance with new extensions, readers no longer feel that they have to look at organic listings. Click activity is increasing at the top of the page and decisions by buyers are made before they even scroll to the bottom of the page to see organic results.

Add to that the fact that with personal history in your search results top organic placement is a target that you cannot consistently hit across a wide sector of viewers.

A business can no longer rely on organic activity to drive meaningful sales. AdWords has become the new visibility tool and the way to move your website listing to the top to get the attention you need to drive sales.

I invite you to visit our website to read more about our AdWords services and compare our low prices with other Google Partners.

What to do About Copyright Infringement

Copyright infringement, what can you do? Have you found your website content on another website? Found others using your trademark name? Found a website that has snatched your own personal images?

How to resolve copyright infringement

It is smart to look for your copyrighted content on other websites and take action.
It is smart to look for your copyrighted content on other websites and take action.

There are several things you can do to get the offending site owner’s notice and protect your own copyrighted content.

The first step is to send a notice with a formal takedown request. Give the website owner 10 days to take action or respond. Make sure you keep copies of your email or written correspondence.

Be specific in your request, but reasonable. Ten days to remove content or images is about the norm.

At the end of your time period review if the copyright infringement has been resolved. If not, now it’s time to contact the webhost.

Go first to Who Is Hosting This, and do a search on the site’s domain name. Then contact the web host and ask that the site that is infringing on your copyright be taken down. Make sure to mention the Digital Millennium Copyright Act and ask for a DMCA site takedown.

The host will typically take immediate action and take down the entire website, contact the site owner, and demand the offending content be removed before the host will relaunch the website.

You’d better believe that this gets quick action from the website owner who may have initially disregarded your removal notice. Don’t just take copyright infringement, protect your own intellectual property.

Helping Clients How to Stay on Schedule for SEO

Get professional writing for your website.
Get professional writing for your website.

Placing organically is all about building quality content on a regular schedule. My clients understand the value of content, but some do not understand the value of building out content on a schedule.

The sites that we’ve had the very best success with in moving up in organic placement have been those that embrace the following scheduled strategies.

Blogging a minimum of twice a week
We post on either Monday and Wednesday at 3:00 am or Tuesday and Thursday at 3:00 am. By having something written and posted the same day and time, you can build a following and search engine spiders when they visit will always find something new and come back more frequently.

Newsletters one a week or once a month
We recommend for most clients a once a month newsletter and usually for it to go out on the same day each month. If a client will decide on topics early, we have enough time to order, finesse, and schedule a newsletter proof, and finished version all sent out without rushing for a deadline.

Website content one new page once a month
Although for many clients we are creating and building out pages more frequently than once a month, it makes sense for you to think about having your website be a work in progress, not a once built it is done project. Many of our clients have invested in having us create a site architecture and content plan. Then we simply choose together what we will build out that month based on a review of what is happening in Google Analytics in regards to traffic and pages per session.

Now the hard part, helping the client to stay on schedule…
I am persistent in regards to follow-up once we know a client really wants to be on schedule but may just be busy. I personally keep a task panel open of all responses I need from clients so I know does this client still need to approve content for 1/3/17, does this other client need to approve a January newsletter topic?

As I get too close to a deadline to assure I have time to create content or newsletter, I will send an email with a priority notice in the subject line like – “need a response on newsletter topic by Friday 12/23”. I have also found that some clients will respond best to a text and others to a phone call.

Many of our clients will say they really appreciate our helping them to stay on schedule. They are just busy and forget we have a deadline to make things happen for them. But the benefits of regular content creation are huge, more search activity, greater visibility, and a better website visitor experience.

Find out how we can help you too to be on schedule with content, blogging, newsletters, and social media today.

 

Google’s Mobile First Becomes Your Top Priority

Nancy McCord
“Just Nancy” – My Point of View for Today.

Just this last week Google announced that it’s mobile search index would become its primary index and that it would be spinning off its tablet and desktop index into a separate index. Additionally Google stated that it would not be updating the desktop and tablet index with the same frequency as that of the mobile index.

For some, this statement did not register as important, but for those in my industry, this was very important news.

How so?

Business owners must take heed when Google makes statements like this. If your website is not mobile-friendly, you have an old website that looks like your desktop on the small screen of mobile devices, and you are not using a workaround like DudaMobile, you may be in trouble. What kind of trouble? You may drop placement organically, pages you add may not be indexed frequently, and Google may even not show your website in the mobile index. With mobile searches driving over 60% of the traffic on Google.com that’s a big drop for you.

Google is focused on speed for mobile, are you?

The next big hurdle if your site is mobile friendly is to try to speed up the delivery of your pages. Google is boosting the Accelerated Mobile Page (AMP) initiatives to deliver AMP’ed up content to mobile devices nearly instantaneously. Be prepared for keeping an eye on this. Google has mentioned that it likes AMP pages and has tested even saying it may provide better placement for pages and sites that are AMP’ed.

For now the key is to assure that your site can be considered by Google as mobile-friendly and mobile-fast.

We have options when it comes to mobile, from a DudaMobile script “Bandaid” to a new mobile responsive site or WordPress site with mobile responsive theme. Just ask us for help!