Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.
Several clients have shared their thoughts with us on why the sudden change. Some are listed below.
“I do feel lucky about not getting caught, but also want to be safe.”
“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”
As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.
Some people get so absorbed in spending time driving traffic to their site that they forget about the functionality of the site itself. In order to ensure the maximum amount of possible conversions from your Internet marketing efforts, your site needs to have completely usable functions and features.
Sites that are loaded with broken links, calls to action that result in 404 errors and contact e-mail addresses that return messages undelivered are not going to do very well in terms of conversions. Even if you double the incoming traffic to your website, your conversions will still suffer if your website isn’t functional.
It’s important to regularly examine your site in order to be sure that everything is functioning exactly as you would want it to if you were a prospective customer visiting for the first time. Make sure all of your links, calls to action and landing pages are functioning properly. Take the time to fill out and test the contact form to ensure that the message actually gets delivered to the intended person. If any of these aspects of your website aren’t working properly, make it a point to fix them, or have them fixed immediately.
Any prospect that ends up on your website for any reason isn’t very likely to place an order on a site that isn’t functioning properly. You can also forget about first time visitors becoming regulars or directing their friends to websites that don’t function properly.
For every day that an integral aspect of your site isn’t functioning, you are losing sales. It doesn’t matter how much work you put into your Internet marketing efforts if your prospects can’t take the next step do to a poorly functioning site. We carefully monitor and test all contact forms and work hard to improve our user’s experience.