Here are a few web video tips you may find helpful as you consider if you are ready to expand your video postings on your website.
Google loves it when a site uses YouTube for videos, but customers hate putting web videos on YouTube due to the ad overlays.
I recently ran into an issue where we were putting a video on the home page of a website in a key position that is the very first thing any visitor will see. Once loaded to YouTube and embedded in the website my first reaction was URGH look at those ads mid-stream and at the end of the video that stay up obscuring my clients work.
There are two things that you can do to prevent ads on your videos. 1.) Turn off monetization in your YouTube account so ads do not appear on your videos. 2.) Use a free service like the Basic Vimeo account.
You can watch these videos for nice instructions on how to turn off ads in YouTube. It is a 2 step process. First turn off ads and then go into the info/settings of each video travel to the monetize section and turn off for each video. This video shows you how to turn off the pre-video ad in your channel settings. This is a nice video that explains the second process. What is important to know is that you are in control of the monetization of your own videos. But by default, it looks like if you don’t manually turn monetization off, Google will slap ads all over the start, middle and end of your video.
Alternatively you can use Vimeo. I like the interface and like that you can customize the player. The downside is that Google loves it’s owner properties. I see YouTube videos in the search results all the time, but would be hard pressed to say that I regularly see Vimeo videos in the search results.
The choice is yours which service you’ll use, but for now, I am actually using both.
Here’s one video my client and I are working on that is now ad-free!
Come back Wednesday 1/18 to learn how to turn off the suggested videos at the end when you embed a video.
For web designers, it is a question that is troubling – should you embed a YouTube video in your website page or should you render the video into Flash. There are cases to consider using either.
Embed a YouTube Video
You want want to pull the “share” <iframe> video code to embed your website page if you have an active YouTube channel or want to drive traffic to it. Loading your video onto YouTube makes it shareable not only for your site, but for others as well. Additionally, YouTube makes sharing your video easy on a blog.
Render Your Video into Flash
This used to be the preferred way for a website designer to share a video on a web page. The super snappy load time and ability to control the size and frame design made it a preference, but not necessarily today in our world of smartphones. Remember iPhones still can’t read Flash. Using a Flash video solved the problem that some browsers USED To have with <iframe> code which is not a problem today.
My preference is to use the <iframe> from YouTube for embedding video in website pages. Even just two years ago, the Flash route gave more compatibility, but in today’s world YouTube video embed code is definitely the way to go.