I just had a client call me about their blogging services being done by another firm and he mentioned that the blogger was doing social network blogging and what did I think about that. The client is in a high tech market and the topics of the posts were things like: Little Norrie, Corrie, A New Car For Graduation, Daddie Finds a New Love. Good grief who was writing these posts a high schooler?
Blogging for business is just that serious business. Readers on a business blog want to read blog posts that speak to their interest and reason for visiting in the first place. Blogging is not about attracting the MySpace generation who doesn’t have money to pay for the products that are used by fleets and courier services in this case.
My rule of thumb has been that business blogging should be on topic for the industry, be written in an engaging style, offer a reason for people to subscribe or visit again, and build authority on the product or service for the client for Google and other search engines.
Blogging is serious business! By the way, we got the job and the client fired their social networking blogger.