With Universal Search being delivered web wide, you really should consider as part of your marketing plan to add video to your website in the near future.
I like video for clients as when the video is loaded onto Google Video as well as shown on the site, the video can actually appear as a link above the organic search results showing text listings.
My tip is to create video for your own website use, but also make a copy for Google Video and YouTube at the same time and then load all of them. Not only will your site be more interactive, but you may find your video getting top billing in organic results effectively driving traffic to your website.
One quick note, when you load your video to Google Video make sure to write a keyword dense description and use keywords in your movie file name as this will assist with placement.