The New Linking Strategy

In today’s world of linking for top organic search engine placement, the focus is now on new linking strategies. Long gone are the individual webmaster emails for reciprocal linking. Long gone are comments posted to blogs pointing back to your website.

These are the new strategies:
1. Social bookmarking
2. Article posting
3. Forum commenting – no advertisements, real comments based on the thread!

Why are some of the previous strategies dead?

Last year, Blogger, WordPress and Typepad inserted automatic code in the links of all comments that have a no follow tag for search engines. This new process that even you the site owner cannot override effectively removed one of our newest strategies which was to post comments to topical blogs that matched the keyword focus of a site.

I see social bookmarking as the new silver bullet for building organic links. Social bookmarking simply cannot be spammed and so the links voted on by a network may simply end of having more value than other links. Search engines are not evaluating social bookmarking in their algorithms right now, but I do feel that this will be coming soon. I am looking for Google to grab up some of the popular social bookmarking site this next year.

Article posting? This is not a new strategy, but in light of the devaluation of links by search engines in other areas, this one has not been devalued yet and so still at this point a viable option.

On the point of forums. The easiest way to see if posting to a forum will help you or is not worth your time is to review the source code of the page. Right click and then select view source. If in the links on the page that are in the signatures of posters you see no follow, then don’t waste your time. Some forums are including this code in links and some have not. So be selective over what you do.

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