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  • Google AdWords - News & Trends

    The Changing Face of Google AdWords

    April 18, 2008 - By Nancy McCord

    Do you think that great set up for Google AdWords is enough? Not anymore, the first four weeks your ads run are crucial to your program’s overall success. Read our post at Web-World Watch on what we see happen to an account typically in the first week. This is not…

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  • Google AdWords - News & Trends

    AdWords, It is Not Add-On Selling, It is About Success

    April 18, 2008 - By Nancy McCord

    We’ve made a pretty sweeping change in our Google AdWords account set up service. We now bundle our research and set up with the first four weeks of account management. This is not about building a sale as nearly all of our clients had bought the first four weeks of…

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  • Google AdWords - News & Trends

    Why the First Four Weeks is Crucial to AdWords Success

    April 18, 2008 - By Nancy McCord

    Good keyword research and winning ad text is now not enough when it comes to success with Google AdWords. It is now crucially important to not only have great set up, but careful management of your account in the crucial first four weeks. This is not an issue of add-on…

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