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    Google’s Devaluation of Link Programs

    June 12, 2008 - By Nancy McCord

    I follow a number of blogs and newsletters focused on search engine optimization techniques. It continues to amaze me when supposed experts talk about link programs and their value in getting placement on Google. If they had read Google’s patent disclosure from last year they would know that they need…

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  • Google AdWords - News & Trends

    Google AdWords Going for the Gold Ring!

    June 11, 2008 - By Nancy McCord

    Since September 2007, I have been watching the cost per click escalate in Google AdWords. I have seen nearly a 20% increase in this period in the cost per click to achieve the same position on the page. Part of the increase in click cost is due to the number…

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  • Domain Names - Google - Search Engine Optimization

    Will Changing My Domain Name Help Search Placement

    June 10, 2008 - By Nancy McCord

    Clients have asked this question “will changing my domain name improve my organic placement on search engines?” The answer is no. It is the content and links to a website that affect organic position not the name of the site. In fact changing the name of an existing website may…

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  • News & Trends

    Safari Browser on Windows Operating Systems

    June 9, 2008 - By Nancy McCord

    Don’t you hate that Apple tries repeatedly to install the Safari Browser bundled with iTunes and QuickTime! I have resisted downloading Safari as I really do not like the intrusiveness of anyone trying to bundle software and install it on my computer, and now Microsoft has released an alert about…

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