If you have worked hard to become the authority in your field or industry, now’s the time to use that clout to leverage sales. But exactly how do you do that?
By using your platforms of course! If you have created web authority with your blog, your e-newsletter, or your own website, now is the time to add the marketing push to make it all translate now into sales.
What I routinely will do is to create a timed promotion and then heavily promote what I am offering or selling on my platforms. If you have the ear and readership of your audience, you will not alienate them with a judicious use of self promotion. I mainly use my monthly e-newsletter for my special promotions and not my blog but you may choose otherwise.
In fact, as you have worked hard to establish yourself as the authority in your field you have shared, tips, strategies, and your intellectual capital. Now’s the time to call in the “chips”. I don’t mean change your message all the sudden and use your platform for a “spamming marketing machine”, but I do mean, making sure that client’s and prospects know what you sell and service, and that you want them to call you when they need help. Done in a non-threatening, non-pushy way, you will find that you are providing a real service to those reading or watching your platforms.
So here’s my little “bug in your ear” on this specific topic. We provide webmaster services if you didn’t know. We don’t need to have designed your website to provide content updates to your website or to tweak it for performance. Webmaster services are a core business for us and we employ two contractors to assist us with updates. Typically updates are completed within 24 to 48 hours and sometimes even on the same day. Although we are not a good technology match for every website, those that we do work on, we are attentive to detail, and provide very affordable fast service. Our minimum billing is only $7 and our hourly rate is $68 per hour rounded up in 6 minute increments. So, if you need a responsive webmaster on your side, think of McCord Web Services! Now that was painless wasn’t it?