This was an interesting situation, I had a prospect send me a note through Facebook to contact her about doing a custom website. When we were chatting, it turned out that the reason she called me over anyone else was that I had invited her to join Facebook.
We chatted about how much we both liked Facebook and how fun it was. The difference for this potential client was that I reached her through social networking and now she was returning the favor by giving me her business.
For some business sectors such as mine the ability to use and embrace new technologies is what sets you apart from your competition. In your business, you may find that this is key for you too – the ability to connect using Facebook, LinkedIn, Twitter, or your own blog. I use all of these mediums but really have the most fun with Facebook.
I thought what the potential client said about using social media was important to share with you today. So, who are you going to invite today to join you on Facebook? The person you invite may just be your next customer, as in my case.