A Case Study on Effective Twitter Use

I have an interesting situation that I am watching and it gives some insight into how using Twitter effectively to build your following allows you access to viral marketing on a huge scale.

First, for one client I have set up two Twitter accounts; one for his main business and one for his spin off business and e-commerce store. The spin off business/e-commerce store uses our Twitter Executive program where we tweet 7 to 12 times a day and actively interact with followers. The other account we set up but do not maintain but periodically we copy the same tweet, when appropriate, there just because we are kind but have not been hired to grow this account. Both Twitter accounts were set up on the same day. One has been actively managed and the other has not. Here are the statistical results of follower counts.

As of today the account we actively manage has 72 followers and is following 154 people with 148 tweets. The account we do not actively manage has 8 followers and is following 23 people. Both accounts have been open about two and one half weeks.

What is additionally interesting is that when I look at the bit.ly stats for link clicks for the Twitter account we actively manage, in six days 218 people have clicked links we have mentioned in our tweets to read more. This tells me that we have an active versus passive following. This means when the e-commerce store is finally opened we will have a loyal, link clicking, viral sharing, Twitter base to expose to the client’s store products. That’s the power of Twitter in action!