Twitter – Best Practices

How can you effectively use Twitter, how often should you tweet, what should you tweet about, when should you tweet? These are just a few questions that I get asked frequently. In this post I will share with you my best practices and recommendations for effective Twitter use.

First Twitter is a very conversational and casual medium. Consider it like a “big” instant message to the world. Each tweet can only be 140 characters including spaces so you have to be concise and yet persuasive in each tweet to build your following. Here are some of my top tips to consider.

  1. You do not need to necessarily use proper punctuation in order to stay in character count. You can drop your period and move to one space at the end of a sentence.
  2.  Consider using common abbreviations such as mgmt. instead of management or gGr8 instead of great. However don’t get too cryptic, most people will know LOL (laughing out loud) but may not know LMAO (laughing my arse off). You get the drift, only abbreviate when you need to and when it will be understandable.
  3. I recommend, for people really wanting to build a following, that they do between 5 to 10 tweets a day.
  4. Space out your tweets. Don’t send out all ten tweets one after another, space them out using a system like TweetLater (now weirdly called SocialOomph). I usually do one tweet the first thing in the morning and then program my tweets out for the rest of the day separating them by at least one hour.
  5. Make your tweets be valuable to readers. When you don’t offer interesting information you will not grow your following. I focus on interesting links, cool tidbits, interesting information you may not have known in the field I am tweeting on, and sometimes (but not in every tweet) a link back to my website to a specific page, feature or service. Make sure that tweets you do are more than self promotion. I have found that I really grow my following quickly when I take this focus. Additionally when you take this approach more followers will promote you to a special category where they hang on your tweets versus just being a tweet in the crowd. You will leverage your Twitter power with this approach, I know from experience.

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Do you have another tip you want to share here? Love to hear what you recommend, just click comments below and leave me yours.