On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it.
1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you are making strong conversions and leads I would recommend that you increase your advertising budget for a two to three week test period. In many cases doing so will bring more conversions, but not in all cases.
2. If you have very few impressions in your account you should consider not only increasing your AdWords budget but your maximum cost per click. In a case such as this, typically you have simply fallen out of the auction and AdWords will very slowly serve your ads. In other cases where you have very few impressions it is a possible problem with a high cost per click and a low daily budget. Raising your daily budget will allow you to identify where the problem really lies.
3. It is very important to monitor your AdWords program when you do increase your budget. Use all the tools that AdWords has available to monitor your activity. It is possible that you will need to raise your budget again if you are getting results or that you will need to lower your budget if you have not stimulated leads or conversions.
If you need an experienced Google AdWords account manager, don’t forget to check with me first.