If you are using Google AdWords for multiple accounts you are most likely using a Google AdWords My Client Center better known as a MCC. A MCC allows you to link and unlink many client accounts so that you can easily work on and navigate between many accounts with one login. Microsoft adCenter has this same set up but it is called Agency Management.
Here’s how to set up an adCenter account to be like a MCC to easily manage multiple accounts.
- First your own account which I will call the agency account must have been created after November 2009. Mine was created in 2005 so I had to create a new one. Any client accounts that are older will have to be re-created in order to link them. This is not a big deal as you can do this all with adCenter desktop.
- Go into your first client account and click the “Accounts & Billing” tab, then click the sub tab “Agency Management”. Then in the body click the button “Invite Agency”. Enter in the customer number your agency has given you and an email address of one of the agency owners. The agency will find this customer number on their “Account & Billing” tab and it typically starts with a C.
- The agency will then receive an invitation to connect via email. Make sure that you respond by clicking the link. On doing so this new client will now appear in your agency account and you can see it when you click the “Agency Management” tab.
- Now here’s the tricky part that is not really covered clearly in the help instructions. You cannot see that account in your agency drop down menu until you do several things. First in your agency adCenter account go to the “Account & Billing” tab again. This time click the “Users” tab and set up a new name and email address as a user. You will not be able to use the same ID as that of the agency account. Enter in all the personal information for the user. On that same screen but on the far left is a box called “Account Roles”, here instead of clicking “Super User” you should click the radio button next to “Client Admin” you will then see your new client account name and you will tick the box next to the client name to connect your new agency user with the client.
- The new agency user that you have set up will receive an email and a request to create a online access account with a password. This login is different from the Agency login. From this new agency user account, you will now see a list of clients and can easily click one to manage it.
- If you have multiple accounts, once you have finished managing one, just search in the top Right search box for the next client name to return to your master client account list to visit the next account.
The key to set up is to have really two accounts the agency account and then the agency user account. If you don’t create the user account and then tie it to the client you can’t see your client account at all. Hope this helps you get started.
Now, if you are looking for a savvy adCenter certified account manager, make sure to check out our services page for details and pricing.