Google Rolls Out the +1 Button

This past week Google released access to the +1 Button. If you have not added it to your website or blog yet, here’s a link to the code generator. If you don’t know, Google has said that +1 button votes will be used to raise your position in organic results. Here’s what Google specifically says about that issue:

“Content recommended by friends and acquaintances is often more relevant than content from strangers. For  example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search
quality. For +1’s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.”

That’s pretty big news! If you want to read all the FAQs here is a link to the help section on Google. Right now you have to sign u in Google Labs to have the +1 results be shown in your own personal Google.com search results. What is great is that you can +1 something right from Google.com or if the website has the +1 button installed, you can +1 it right from their website page.

We are encouraging all of our clients to get the +1 on their website and blog. We’ve only run into one problem with installation. In only one case it appears that there is an onLoad issue with other scripts that are showing on the page, but that is just one website out of several we’ve installed so far.

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