Facebook and EdgeRank Explained

Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader’s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where.

First, here’s a graphical image from TechCrunch and LiveStream that explains the concept of EdgeRank.

The formula for Facebook's EdgeRank.

The bottom-line is that when you have more comments, likes, and tags on a Facebook Business Page wall post, your EdgeRank will be higher. Additionally new news is preferred over old news. If your EdgeRank meets a certain threshold, your post will be show in a subscriber or fan’s News Feed. There appear to be not only EdgeRank numbers for posts but for whole Facebook accounts.

Here’s one free tool that I have found that allows you to check your own Business page’s EdgeRank.  Most of the pages we work with that have under 100 fans but more than 80 fans will have an EdgeRank that is about 12 to 15 or average. The free interface is quirky and you may have to refresh the page several times to see your numbers, but this tool will give you a general idea.

Can you ever really know your “real” EdgeRank. Most likely not. It seems this number is like Google’s PageRank (not to be confused with Google Toolbar PageRank) and is secret and a part of the special algorithm that racks and stacks sites.

So what can you do to improve your Facebook EdgeRank?

  • Post regularly on Facebook.
  • Post four to five times a day on Facebook.
  • Post shareable items that are current events or trending topics.
  • Move away from an all about me focus.
  • Actively work to engage readers.
  • Start a log sheet of all fans when added as Facebook will hide their names once added.
  • Use your list of fans to interact with @messages.

If you have additional suggestions or thoughts on Facebook EdgeRank, make sure to click comments and let me know!




Google: McCord Web Design is McCord Web Services LLC Since 2008!

McCord Web Design based in Waldorf, Maryland has changed their business name to McCord Web Services LLC after experiencing a 49% increase in sales in 2007. Positioned for more growth in 2008, McCord Web Services LLC is adding new Web related services in their aggressive growth plan for 2008. Read the full press release at PRWeb.com.

In light of Google using our old business name as the title for our website in their index as of an algorithm change this past week, I wanted to clarify for the Web who we really are.

Here’s the text of our 2008 press release:

Waldorf, Maryland (PRWEB) April 1, 2008

McCord Web Design based in Waldorf, Maryland and serving clients globally for over seven years, has become McCord Web Services LLC after increasing sales 49% in 2007. Positioned for more growth in 2008 McCord Web Services LLC has an aggressive plan to add new Web related services for 2008.

McCord Web Services started out as a web design only service provider and has expanded its service offerings over the years based on client demand. Initially serving only local clients, and working from word of mouth referrals, McCord Web Services has grown into a national provider of webmaster outsourcing services. Core businesses for the firm now include website updates and maintenance, web design, search engine marketing, and ghost blogging. New services that are projected for introduction in the next several months include news release writing and distribution services, feature article writing and listings, and simple podcasting services for business owners.

Part of the reason for the strong growth McCord Web Services LLC experienced in 2007 is due to its introduction of ghost blogging services. With five levels of service offering quality blog writing with a frequency of three to five days a week, McCord Web Services has become an in-demand ghost blogger for many business-related blogs. Employing six writers, spread across the country, the team for McCord Web Services now writes on a wide variety of blogs from political commentary, GPS tracking, ergonomics relating to material handling equipment, bed bugs, stamp collecting, drug and alcohol rehabilitation, and other diverse topics.

An additional growth area for the firm has been in the search engine marketing arena. “Google AdWords has become so complicated that clients do not want to get a ‘degree in AdWords’ and so seek us out to set up and manage their Google search engine marketing accounts.” said Nancy McCord, President of the firm. Operating as a professional account manager for Google AdWords, Yahoo Search Marketing, and Microsoft adCenter, Nancy McCord does all the keyword research, account set up, and account management for the firm’s growing business in search engine marketing. Highly skilled in account management, Nancy McCord is a Yahoo Search Marketing Ambassador and Microsoft adExcellence member as well as a Google AdWords Qualified Advertising Professional and has been managing search engine marketing accounts professionally for over three years.

After experiencing strong growth in 2007, McCord Web Services is positioning themselves for another year of strong growth with the addition of several new services projected for release this year. Their news release writing service is scheduled for rollout in April and their feature article writing service is scheduled for May. Podcasting services will be introduced in August or September.

For additional information on McCord Web Services LLC or to review their service listings please contact Nancy McCord or visit http://www.McCordWeb.com.

About McCord Web Services LLC: McCord Web Services LLC and has been providing webmaster services, web design, search engine marketing services, and blog writing services globally since 2001. The firm founded by Nancy McCord, employs seven people and has embraced a philosophy of excellence with this corporate tag line: “Our Focus is on Your Success!”

Contact: Nancy McCord, President McCord Web Services LLC (301) 705-7303


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Google is Changing Your Page Title in the Search Results

Google is now changing your title in the search results. In fact they may or may not pick up your specially crafted meta tag title at all. I find this troubling and annoying.

Here’s just one important example. My business name used to be McCord Web Design. I incorporated over four or five years ago and now our name is McCord Web Services LLC. Just this past week in the Google index, the title of my website changed in the Google index from my careful crafted title to “McCord Web Design”! I don’t and have not used that name in years! Additionally there is no code on my entire site that carries my old name. Sheesh, I hate that. You can’t correct a problem like this or even complain about this issue to Google.

If this has happened to you, just be sure that in time it will go away. Bing did the same thing (created its own website title) several years ago and is now showing the real meta titles in their index. So annoying as it is that Google has done this, most likely this will eventually go away.

So, in the meantime, know that any references you find in the Google index to McCord Web Design, are really McCord Web Services. Good grief Google stop tweaking my code for your index!


Google Announces Another Algorithm Update Biased Against Ads

Just this past Friday, Matt Cutts, a key engineer at Google, announced an algorithm update for Google that is biased against ads. Although this update doesn’t have a name yet (and it will soon), it is a filter to remove websites from Google’s index that are top heavy on advertising.

The Google Webmaster Central blog spoke in-depth about the algorithm. You can read the full article from this link. Here’s what Google says about the change:

“In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a web page and the amount of content you see on the page once you click on a result.”

“We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads. “

Google again is reasserting that content is key to relevancy and thus to organic placement. With too much “stuff” above the fold (what is visible on your screen before you have to scroll), you will now be dinged by Google in the search results. Take heed as you don’t want your website or blogsite that is even heavy with images to be caught in the filter.


Make Your WordPress Blog or Site Mobile Friendly With This Plug-in

Screen shot of view on a smartphoneThe future for web traffic is in mobile and tablets. I don’t think anyone in my industry could disagree. Based on a growing use of handheld tools to access the Internet, now there’s an easy to use WordPress plug-in that takes your WordPress website or blog and makes it instantly mobile-friendly.

Introducing WP-Touch, this plug-in takes your blog and converts it based on a mobile stylesheet into the perfect readable option for smartphones or tablets. There are nice configuration options for the display to iPad users, but once installed smartphone users can still opt to see your blog the desktop way or the smart mobile way.

To the right you can see a screenshot of what a smartphone user will see when they visit your blog once the plug-in is installed. The posts are now set up by date, comment and share counts are noted and there is a link to view the full blog post. At the very bottom of the screen your reader can toggle to see the blog or website the regular desktop application way.

This WordPress plug-in is a smart and easy way to make sure that you are mobile-friendly. Check it out by visiting the plug-in author’s page.


Can You Even Get SEO Juice From a Subdomain?

For best search engine benefits what is the best configuration for your blog a subdomain or a subdirectory? First, it is important to clearly identify the difference of a subdirectory versus a subdomain.

Subdirectory example: http://www.mccordweb.com/weblogs/

Subdomain example: http://blog.mccordweb.com

How search engines handle the two is entirely different. So set up determines the link juice and search engine capital that a blogsite will pass to the parent website (in the above example the parent site is mccordweb.com).

Here is a very concise explanation of how search engines index, spider, and count subdomains:

“… Google considers sub domains separate from their parent domains:  sub.yoursite.com is considered a different site altogether compared to yoursite.com when it comes to search engine authority.” You can read the full and very interesting article here.

Although you can track subdirectories and subdomains using Google Analytics with special code inserts, how search engine weight and evaluate content that is resides off-domain as in a subdirectory domain is crucial to your organic placement strategy.

It is clear that I am not alone in finding that a subdirectory domain is considered as if it was a separate domain by the search engines. You can find out more by following this thread to the Webmaster World forum.

“It  [a subdomain] is treated much more like an independent domain in many respects – for example, if urls from both the root domain and a subdomain show up on the same page of search results, they do not cluster together.”

Matt Cutts says this on the issue:

“My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site.”

The bottom-line is that a subdomain is simply a way to mask the URL of an off-domain site or blog location and give the APPEARANCE that it is installed within the server where the parent site resides. Search engines consider the content separate and will weight it an index it separately from the parent website. What is crucial to understand is that any links that point to the subdomain blog or website do not flow through and add capital to the parent domain.

For best use of blogging and mini-websites, it is still by far best to install them in subdirectories and not subdomains.