I have been using Twitter since the day it was made available and I have to say that I really like using it for my own personal business. I have developed over time a Twitter strategy that is really working for me both for follower growth, link sharing, and personal satisfaction.
I typically tweet on Monday through Friday and typically tweet five times a day. I cover 6:00 a.m., 9:00 a.m., noon, 3:00 p.m., and 6:00 p.m. There are some times when I may tweet more, but this is my typical schedule. I use HootSuite and schedule all my tweets for the day in the morning. In the morning I also respond to all direct messages, and review what my lists and followers are saying and interact back with them.
What I have found is that through regular interaction with certain people in my industry I have created a network where we will retweet and comment on each others updates. As I have over 2,473 followers on one account and 2,032 on the other, when I retweet someone to my own followers the exposure for that tweet is strong and link exposure excellent. I monitor who retweets me and know who has klout on the Web so that I can look to retweet them and know that they will retweet me. It is a win-win situation of power users in the same industry, who are not competitors, sharing the viral nature of our follower lists through retweets among ourselves.
The personal satisfaction that I receive from these interactions on Twitter is what fuels my additional activity. It is enjoyable and I learn things from others. Twitter for me is a vibrant community of similarly minded people. That does not mean that I am just tweeting to people I know. It means that I have many followers but the people I interact with the most are in my industry and my account followers get the benefit of these exchanges between power professionals.
I hear all the time from potential clients, “I don’t get social media.”, “It seems like a big waste of my time.”, “Twitter is so far down on my list of want to do’s or things to implement.” Although they may not “get” social media, there are others just like me who get it and who are soaking up the viral community nature and new search engine benefits from strong effective interaction on Twitter.
If you don’t “get” Twitter but need someone who does to create your own Twitter strategy, I invite you to visit our Twitter services page to find out how inexpensive updates to Twitter may be for your business. They start at $170 for three tweets a day for a month to $560 for 10 tweets a day for a month including follower interaction.