Part III of III
Why Is This So Important?
All of the information in this newsletter is important because the business that is driving these changes is Google. As Google owns 65% of the online search market, to be positioned well on Google means taking full advantage of what Google considers important.It is very important to understand that Google+ is not Facebook. Google considers Google+ and +1’s integral to the it’s new face of search and how search results are shaped and delivered. These new Google offerings are very important and should be embraced quickly and completely for your future organic placement benefit.
Placement is More Than Twitter and Google+ There Are Still Links to Factor In
Sorry, you can’t just stop with Twitter and Google+ and think that you’ll garner organic placement, you’ve got to think about links too. But smart links! For most clients the easiest way to build links naturally (that is important to Google) over time is by blogging. Google considers each blog post as if it were a new page in your website. But a page that is on one topic and so may easily place in the search results for that topic.
If the page gets indexed, it can lead readers from your blog right into your website and can even improve the stickiness of your website. There is no downside, in my point of view, with blogging. It is not unusual for a website that blogs three days a week to build 156 new website pages and grow links to over thousand in a year.
Conclusion
I want to reiterate that there is no magic formula to getting organic search placement on Google.
What I do know is that Google likes content-rich authority websites that have a large number of pages and have an older established domain name.
Google likes a natural slow progression of links pointing to a website and blogging works great for growing these inbound links slowly.
They like linking and a social exchange through Twitter as Google includes tweets in their search index.
Google loves Google+ and Google +1 activity. In fact so much so, that they have a special section in your site’s Google Webmaster control panel where they track these and even show the search impact.
The bottom-line is that it is becoming increasingly harder to grow and build organic search placement, but there are still some very smart things you can do if you follow what Google themselves considers important.
We are here to help and can offer consulting services, Twitter updates, blog writing, Google+ updates, and website content services. If you need serious professional help, I invite you to call us at McCord Web Services.