Google’s New AuthorRank Part II

Continued from Monday.

In February of this year there was more chatter in my industry about AuthorRank. Here is a great background article to review for a fuller picture.

“AuthorRank could be more disruptive than all of the Panda updates combined. ”  AJ Kohn

It appears that AuthorRank will factor into Google’s algorithm in regards to the importance of links and thus organic placement. The focus seems to be on PageRank, shares, traffic, and link numbers. These cues will all be evaluated and tied to one author. With Google already encouraging that you tie your content to your personal (not business) Google+ page this sure looks like a roll-out and big change in in the near future.

The thrust is that Google is actively and aggressively pursuing a link to content identification. To me this makes perfect sense and is in part just one piece of stopping spam and improving search quality in Google’s results.

There are two excellent articles I recommend that you read for further information on this important topic. The are as follows:

How to Prepare for AuthorRank and Get the Jump on Google

Author Rank

If you are currently not tying your content to your Google+ page I would highly recommend that you do so. If you syndicate content as I do on SiteProNews and Bing Ads Blog Community, make sure your site owners are already working to help you identify yourself as the author of content you share with them.