You may have missed this in the last several months and so I wanted to bring the Google Tag Manager to your attention. Tag Manager is a revolutionary way to add code to your own or clients’ websites. With so many improvements and changes happening at Google, for some websites and particularly larger sites implementing code to track activity or conversions can sometimes be problematic and time consuming. Tag Manager solves these problems.
With the Google Tag Manager you simply install, just after the <body> tag in your code, one snippet of JavaScript code. Once in place you will be able to control what code is shown (in this external script file) from within the Google Tag Manager control panel.
Want to add Google Analytics? No problem! Want to add AdWords conversion tracking to two pages on your website? No problem. You can do it all not from the website but rather from the Tag Manager control panel.
With advanced rules and controls you can select what code shows on what pages all from within one location. With new AdWords remarketing features planned for 2013 now’s the time to get Tag Manager code in place on your website and migrate your account IDs into a new interface. I think you’ll find management easier and implementation of future code a snap!