Using Google+ Posts for Improved Web Visibility

Get going with Google+ for your business.
Get going with Google+ for your business.

Here are just a few tricks to help with web visibility when it comes to using Google+. First, it is important to know that your posts will appear in the Google.com search index. Your first line will actually appear as the title in the search results, so make sure that you consider what you’ll write first and make it work to your advantage.I’ve found more often than naught that my personal profile posts will be in the search results more frequently than my business page posts. Remember also that there is no limit on the number of links that you can add to a post, but I recommend not going link crazy. You’ll want something readable yet memorable while still being sharable for your update.

I’ve found that the Google+ community is more visual than text oriented and so make sure to use images, links — as Google will auto add the image for you, and videos.

While you are thinking of how you can leverage Google+ to your advantage, don’t forget to optimize your About page. You can embed links into your profile information so make sure to point back to important pages for more information on your website.

Google does not allow automation or scheduling of any kind to personal profiles. They do however allow automation to business pages. This unique difference assures that the voice on your Google+ personal profile is real. This authenticity is one of the reasons that I personally like Google+ but find it problematic for client’s to embrace for their own business’ web visibility. For now we don’t offer Google+ status update writing to personal pages, but do provide services posting to business profiles.