I’ve been busy doing and early migration for our AdWords clients into Enhanced Campaigns. Through extensive testing on AdWords rollout last month, I found that there was no downside to migration and that there were actually some nice benefits.Here’s Why You Should Upgrade to Enhanced Campaigns Early 1. If you…
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New Challenges for the Delivery of e-Newsletters
Clients are sometimes shocked when they review their first delivery report for their new e-newsletter. Their 1,000 subscriber list ends up showing that only 10% to 30% of their subscribers actually opened their campaign. From what I have seen with a variety of accounts, the open rate may never top 50%…
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Looking for an Alternative to Google Reader or iGoogle?
If you’ve used and loved iGoogle or Google Reader, be aware that Google is retiring this service on July 1, 2013. Not to worry though, you’ll want to check out MyMSN as your need feed reader platform and guess what I know that you’ll like it better! I’ve been using…
