Any business that is operating on the web has to find ways to expand their customer base. One way to do that can be to appeal to those living in other countries. This is something that can certainly be considered but there may be something that is currently holding you back.This is where it helps to spend some time and money on a translation management system. There are some businesses that may be able to try crowd sourcing for a one time translation project for a specific product or as a way to enter only one market at a time. You could also consider choosing a vendor; evaluating them by checking references, looking at their client list and experience and making sure that translation management is at the heart of their business.
You may even want to try some free translation tools first before you pay to have your whole website translated and localized. I like to use Google Translate. You can click the icons in my left sidebar to automatically translate this blog post. Although automated tools don’t always give the best translation, using them allows you to test at a very low cost to see if website translation is a workable approach for your needs.