Matt Cutts from Google helps to demystify the issue that many older and previously well placed websites ask frequently, “how can I maintain my organic placement against new website startups in my industry?”
You can watch the full video here.
Here are my tips to assist you even further on this important topic.
1. Just because you’ve had great organic placement for years does not assure that your site will continue to be well placed now and in the future. It is important to know that your placement can be pushed down as new more relevant websites appear. Even those that are brand new.
2. If your website is over five years old, it is absolutely time to budget for a complete redo. Not only a design change but a full review of your content and how you are using technology on your website. If you don’t have YouTube videos on your website, you are really missing a strong channel that will drive traffic and keep visitors coming back to visit.
3. Have you really read your own content? Have you looked at your Google Analytics data in the last month on your website traffic? If things are falling off for you, you will want to look at your message, look at your bounce rate, and time spent on your website. If the numbers are low, it is time to really think of the things you can add or remove from your site to improve value to your readers.
It is very important to understand that just because your business and website have been around for a while does not guarantee organic placement. Google is evaluating click through rates, time spent on your site, and a user’s search history to rack and stack websites. If your numbers are low or your site is stale your placement will drop when compared to other hungrier, more relevant websites.
If you need professional eyes on your site to help understand where you are and where you should be, we offer a SEO placement review that may be of value to you as you evaluate what you should do to move up or retain your site placement. I invite you to read more and check pricing.