A lot of things have changed over the years in regards to how a website should get organic or unpaid search placement particularly on Google. One of the tactics that SEO’s are having the hardest time letting go of is keyword density. I have to say that in my own…
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Negative SEO and Manual Penalties
It can happen to the very best of sites managed with white hat SEO as in this case study found on the MOZ blog; Google smacks your organic placement down and you can’t even find your business name in a search on Google.com. Usually this type of severe penalty is…
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Improving Your Rank in Google’s Local Listings
Local listings on Google.com can make or break certain types of businesses, but did you know that when you drop in placement there may be some things you can do to remediate your drop. Here’s what I recommend you look at first after your ranking has dropped: 1. Make sure…
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Google Shopping Custom Labels Explained
If you are currently running Product Listing Ads (PLA) in AdWords, be aware that there is a new campaign type that is more powerful and allows you greater control available in your AdWords control panel called Google Shopping. PLA programs won’t be rolled over automatically, so I recommend that you…
