So many businesses are wrestling with what makes sense to them in regards to social media and specifically Facebook.1. Some have decided that it is too much trouble and that their likes and follower numbers are too hard to grow and so have abandonned Facebook entirely.
2. Some have decided that Facebook is the place they want to be and have dropped Twitter, LinkedIn, and in some cases even blogging to invest more time on Facebook.
So how can you decide if you should still post on Facebook for your business?
1. Before you drop Facebook, make a careful analysis of where you are connecting with your customers and prospects. If you are posting regularly on Facebook and you have under 80 followers after posting for 6 months to a year, you may be able to easily move out of Facebook and invest your time elsewhere. A great place to move is to a Google+ Community, starting as a member of an existing community before you spin off into one of your own making.
2. If you have 80 or more followers and you are having regular monthly follower growth, I would consider staying with Facebook and making an effort to improve your activity there both with a minimum of two updates a day and some level of follower/fan interaction such as likes, responses to posts and private messages.
3. If you just have a Facebook page and have never done regular updates I would try first for 6 months before you totally abandon Facebook.
Here’s what I’ve seen personally, with regular quality updates for over a year we took an account that had very few likes and activity into one that is growing over 20 new likes a month. As more time goes by, the follower/like numbers have started to increase from 20 to over 30 a month and are still climbing. For this client, out of all the social media platforms that they are using, Facebook is the most active, even more popular than YouTube. But, it took a while to really identify that Facebook was the place for them to be. The important take away from this is that it is important to evaluate long enough to be able to clearly discern which social media platform is best for your own business.