What’s the Best Length for a Tweet?

Shorter may be better and get more attention - sometimes
Shorter may be better and get more attention – sometimes.

What’s the perfect sized tweet? Is 140 characters too much? Who says that a longer tweets are better, are they really? In an article found online at Buffer, I’ve found what one author says is the perfect length for everything. But are those tips and suggestions right?

Here’s my personal recommendations on what works best for Twitter based on what I have seen and customer response.

Twitter – what’s the perfect tweet length?
Although Twitter only let’s you enter in 140 characters including spaces do you ever wish you had more room? Sure, but less room? Kevan Lee says the perfect tweet is 100 characters and that these short tweets get 17% more engagement. I have to say that from my experience tweets that are this short typically are teasers for videos, spam, or sharable quotes.

Does that mean that you should start shortening your tweets? I say no, but make your tweets work harder by linking or pointing to something meaningful to your audience. If you have a great link to share and can be concise with a great teaser in 100 characters, go for it, but if you need more room insert your link early in the tweet to see just how much space you’ll have to sell it.

Sometimes shorter IS better.