“Very few of your fans see your content in their news feed and even fewer people are seeking out your page. This is yet another reason you’re better off linking to your campaigns from everywhere.” Read the full article.
In a nutshell, the above quote is why I like clients to use a variety of social media for promoting their content and the reason why it is important to have a strategic plan on how you will be promoting the content that is written.
Today social media is much more than Facebook, it is about connecting on a variety of platforms, blogging, Twitter, Facebook, Google+, LinkedIn, YouTube, and your website. With our new social media programs for Facebook, Twitter, Google+, and LinkedIn we work to create a strategy that is not Facebook-centric but rather works synergistically with your website and your social message.
Our social media specialists decide topics we will use for the week or month and focus on what hashtags and focus we will take across all the platforms we write for in your project. With cross-linking and cohesive hashtagging across properties, we strive to build more than just likes to a Facebook page, but rather a cohesive message across all platforms that helps to win you additional online exposure.