Never go to a meeting or sales presentation with your roots showing again. Color Wow allows you to simply brush on hair color powder that lasts until your next hair washing. It does not rub off and it is really easy to apply. The “compact” is so small you can slip it in your purse or brief case for a quick discrete application if needed.
I like to use Color Wow more than color spray touch ups and much better than shampoo in root touch ups. I personally use Color Wow for light brown hair. You can buy Color Wow on Amazon.
I spent $30 for mine which I thought was outrageous at the time, but it has lasted me over six months. I swear by it and highly recommend it to you.
Note: I am not being paid to promote Color Wow, just use it, love it, and wanted to share it with other busy professionals who want to look good today on my Try It Friday video.
Make sure to read my blog post from Monday about eye tracking studies as this will help you to understand this information.
As Google works hard to keep users on the search results page longer in order to not lose relevance but also to have the opportunity to serve more advertising and make more money, it becomes harder for business owners to get Google.com searchers into their website to see their full range of services, products, and marketing information.
How is Google keeping searchers all to themselves?
The Knowledge Graph
Although you may not know the name of this feature, surely you have seen it in action when you have done a search recently. The image at the top of this post is of one such knowledge graph boxes that pop up on a search I did recently on Pope Francis. Google chooses when to show this additional content which is gleaned from a variety of sources. In many cases the information is supplied by Wikipedia or other relatively authoritative websites. One will not typically find content from business websites but rather news, Wikipedia, .org, Google images, or authoritative sites supplying the content found in the knowledge graph.
In some cases the knowledge graph may show results from your own Google+ contacts – another reason to start building your empire on Google+ to benefit your own business.
In many cases the reader simple gets the information they want from the knowledge graph and does not even leave Google.com for more information.
The Google Carousel
The Carousel
Just like you’ve seen the knowledge graph, you’ve seen the Google Carousel as well. Typically this black background slide show pops up for restaurants and hotels when you query a specific location.
By interacting with the ribbon you can see images pulled from the business’ Google My Business page, get directions, read reviews and even click into their website. Typically Google will preferentially show the business’ Google My Business (aka Google Places page) in the top organic spot in the organic search results with a map and a knowledge graph on the right. The actual business website may or may not appear at all in the organic results in the first ten results.
The Quest for Organic Placement Just Got Harder
Based on all these features that Google is loading into the search results page, it is getting harder and harder for a business owner to appear in the organic results. Just another reason why so many businesses are now flooding into Google AdWords in an effort to appear on the first page of search results.
All these changes are great for Google, making their search engine results page becoming a destination into itself and making it much more difficult for a business to garner traffic organically.
If there is one important take away from this information it is that a Google My Business page is now key for your business in order to be competitive and to potentially appear in the “local” knowledge graph and in the carousel and location specific results. With Google showing fewer website results you’ve got to use Google’s own products to leverage your exposure for desktop and mobile searches.
Eye Tracking Studies Show How We View Google SERPs Have Changed
Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing.
In 2005 an eye tracking study was published and widely shared on the web. The pattern the test candidates repeated over and over as they scanned Google.com’s organic results became known as Google’s “Golden Triangle”. Named for the triangular shape repeated over and over with the test candidate’s eyes typically starting at the top left in the first position of organic results, then moving down to the second position of the organic results and then to the far right to the top paid search results, this pattern shaped how SEO’s tried to position client websites in the SERPs.
Much has changed and the Golden Triangle has now been replaced by a Vertical Slash in a report recently done by the MOZ blog. The MOZ article writer, Rebecca Maynes, states that with the strong use of smartphones eye tracking moved to a more vertical line and started to encompass a wider set of listings in a rapid scanning fashion.
However, with a vertical scan of the Google results page as the preferred method of viewing, the actual length of time the typical person takes reviewing the Google search results is now even shorter than previously recorded in 2005. Google has done much in the last year to counteract that trend!
So we’ve moved from a Golden Triangle to a Vertical Slash that actually is more like a slash and grab as your eye travels the page rapidly scanning for the information you want.
You’ll want to click in and read Rebecca’s excellent article that is complete with images to get a better view of how eyes now travel Google in the search for the best search result.
The key takeaways are that with Google adding more information to the search results page like local listings, the carousel and the knowledge graph, readers are having to search further down the results page to find what they want in a strong vertical fashion that encompasses much more than three site listings. And in some cases readers are never even leaving the search page, but rather interacting with content in the form of the Google knowledge graph (info box that appears on the right with more details, questions and info on a topic) or using the carousel (a black strip of images typically shown for restaurants or hotels that point to Google+ local pages) to find out more about on their information search.
Although this action of trying to keep a reader longer on the search results page is a boon for Google (as it will be able to serve more advertising), it is a bane for business owners who are hoping to use Google organic search results to drive traffic to their website. This means that your meta description tag and title tag have to now work even harder to try to grab attention quickly to get a click in to your website.
The legal stuff: No I am not being paid by Trunx to write this review, I like the app and use it myself and wanted to share it with you today on Try It Friday!
Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid and no bid strategy settings.
In fact monitoring numerous client accounts, I have personally found that not only have clicks nearly dropped to half, but that clicks were sometimes as much as 30% more without an increase in lead conversions.
When you enact a bid strategy in Google AdWords, it is very important to closely monitor and be ready to roll back if you don’t get the results you were expecting.
For one client we did see a strong increase in lead conversions in the first 15 days of use, but by the end of a 30 period we saw a 50% drop in clicks and no substantial increase in conversions. Rolling back the account to remove first page bid strategy and using auto-bidding with a bid cap to boost clicks to appear on the typical average first page bid has provided much better results for the clients we manage.
It is always important to test new features in AdWords, but not to take a set it and forget it strategy. If you need a proactive, smart, and knowledgeable Google AdWords account manager, I invite you to find out more about the services my firm offers for Google AdWords account set up, optimization, and routine management.
Google will simply not give up on Google+. They have tried over the years to push individuals and businesses into Google+ and now have take the original GMail model to try one more time to build growth in this social media network that simply has not caught on.
Google’s most recent push started in October using the AdWords platform to require participation on a Google+ page in order to use their AdWords location extensions. Here’s how they are doing it:
1. If you did not already have a Google+ location page tied to your same Google AdWords login or used manual address extensions, Google stated that you would not be able to use location extensions anymore.
2. Google then auto-created a Google+ page for every Google AdWords login and automatically tied it to Google AdWords. Too bad if you already had a Google+ page under a different user name, for it to show in AdWords the page had to be tied to your AdWords login. Welcome to your new page.
3. What is even more complicated is that actually Google has auto-created two pages for every AdWords account; a location page with map that points to your website and is pointed to from your AdWords ads AND a new Google+ page that they are hoping will become a new social media portal for your business and a central location for your online reviews.
This heavy handed approach shows how serious that Google is about growing Google+ pages and location identification for local advertising. Google took the exact same model when GMail came out. Google required that to use GMail, you had to set up a Google account forcing everyone to open a GMail account. They are doing it again to force businesses to utilize location specificity via Google+ via AdWords.
