Over the nine or so years that I have been managing Google AdWords accounts, I’ve seen new match types added to the AdWords program. Out of all the types I use I like broad match modifiers the best. But based on this recent article from Search Engine Watch, I may…
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Mobile Bid Formula Designed by Google – How to Get Your Bid Right!
This past month across a number of AdWords accounts I’ve started to see a drop in conversions as Google AdWords more strongly serves ads in the mobile space. With click costs, impressions and click through rates nearly the same as the past 30 days when there were healthy conversions, I had…
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Late to the Mobile-Friendly Website Game? What to Do
If you are waited to update your website to be mobile-friendly and your traffic and business is crashing, know that Google means business in regards to transitioning to a mobile-focused world of search. Over the last three months I have seen a huge shift even in AdWords conversions and for…
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Why Can’t I See My Website Properly with an iPad?
There are several reasons you may not be able to see your own website properly with your iPad. Here are a few suggestions to work through to try to identify the nature of your problem. 1. How old is your website. If it is older than two years old, most…
