Continued from Monday as to what to do when you only place on Google and Bing for your business name…
Fourth – Connect with local businesses or your Chamber of Commerce
Sounds like a no-brainer, but Google will value links you get from authoritative local sites like your Chamber of Commerce and Better Business Bureau heavier than sites that do not have strong local value.
Fifth – Work to build smart links from authoritative sites
If you are in a specific industry, ask if your trade association will allow you to be a monthly guest blogger. The links back to your website from your bio. block at the end of a blog post on an authority site in your industry that just happen to also contain your own location specific keywords are like gold for you. Your association will be glad to get free, well-written content, and you’ll get SEO juice. If you are not a fabulous writer, pay a ghost blogger to write the piece for you that you can do final editing on. It will be well worth the time, money and effort.
Sixth – Get professional help if you need it
If you do not work on your own website, consider getting professional help to assist with these important placement strategies. With competition for clicks in AdWords you can easily ring up a big bill fast, but you’ve got to have Web visibility to bring home the bacon!
If you are in Fredericksburg, Virginia – our hometown to be, as of August 2015, make sure to check out our services for SEO evaluations and a sensible approach to helping you place in local searches.