Quietly this past spring. Google rolled out a new program called Local Guides. Not only did Google create a program to make a community out of people already active in their social space, but is providing perks, mentoring, and recognition for those that participate by writing reviews. The benefit to…
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What Should You Watch in Google Analytics
Google Analytics is a free tool from Google. Insert a small snippet of code in your website files and statistical tracking starts immediately. Over time you can start to identify important trends that you can use to leverage exposure for your business. Here Are the Areas I Watch in Google…
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Why I Like e-Newsletters as a Business Outreach
I take time each month to write an e-newsletter and have found over the years that for me personally it is an excellent way to continue to connect with existing customers and potential new prospects. For my business needs, an e-newsletter has simply not gone out of style. I have…
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Mobile as an Important Aspect of Your AdWords Strategy
Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results? For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy. 1.…
