This past month my life has been in a state of chaos as my family and I have moved out of our home in Maryland where we have lived 15 years. We moved a significant amount of furniture and property on our own using UHaul and then had a moving and storage company move the rest.
My husband and I sent three kids off to out of state colleges and we moved into a two bedroom apartment from a 4,500 square foot house. Plus, I have dissolved my long held Maryland business to reorganize under the same name in Virginia. Could one person take on more than that?
But no, there is more… my husband and I are building a custom home in the Fredericksburg area and will move again at the end of November or December.
There’s been all this, on top of a very busy work month with more new customers coming onboard for AdWords services. It has been a fine balance and a crushing workload. I am looking forward to simply just “living” and working normal hours.
After all this, I have decided I am never moving again.
I will not be posting to my blog this week as I am doing my final move to Virginia. Who knew that moving could be so laborious and complicated.
Not only am I moving my residence, my office, but I am reorganizing my business into a Virginia entity all at the same time.
I have to say that I think I would be having a stroke if it were not for the kind and competent people at MyCorporation.com who are doing my Maryland dissolution and Virginia reorganization. They are handling all the details and paperwork as well as setting up my new federal EIN.
I used them before when I set up my Maryland corporation in 2008. If you are not a lawyer and do not know where to turn for help in setting up or even deciding what to do, www.MyCorporation.com is a great place to start.
I will not be set up in my new office until Friday August 28th, so there will be no additional blog posts this week. See you next week!
Want to crack the top ten sites in your industry? Get blogging and craft your blog posts as questions. It can’t be just any question, but as you decide what you will write about for the month, think about what prospects may use to do searches with to find your services.
If we took my industry as an example, here might be a few good post titles to get you thinking about how to make post title questions:
Will blog post titles as questions place organically?
What to Do When You Only Place Organically for Your Business Name – Part Two
Some of these topics I have actually written about and when they are shared on Google+, at least for my business, they are appearing in the search results tagged with my Google+ page. If you follow me or my business on Google+ these same blog posts may appear in your search results next to an image of me.
Blogging is still a very popular way to garner inbound links naturally, but business owners have lately decided that blogging is not valuable for their needs. If you ask any SEO or visibility experts such as myself, we feel that blogging is still highly valuable as part of an overall marketing strategy.
Blogging has recently seemed to fallen out of favor with small business owners and I think that it is unfortunately due to a misperception of what blogging is and does for a business website.
1. For on-domain blogs, search engines will consider each new blog post as a new page to the parent website – building authority.
2. For on-domain blogs, new blog posts for search engines = fresh new content; encouraging search spiderbots back more frequently.
3. Blog content, when well written, can keep readers on your website longer which gives your site stickiness. As Google is tracking everything on your site including time on your site, stickiness is important.
4. Blog posts that have titles crafted as questions may place in the top search results and be an avenue that prospects use to initially enter your website.
5. Sharing your blog posts on social media will also drive inbound traffic to your site; where readers will follow links from blog posts into website content. Without something strong to point to in social media your posts simply become spammy background noise to others instead of something informational and of value.
What I hear from prospects is that they believe that blogging is only about content creation and is fine when used at a frequency of only once a month if at that. However, the key to having blogging work for you as an SEO tool is to blog with a greater frequency. (I personally like the content that is created on a three time a week frequency, but understand that for budgets sometimes once or twice a week is the max that can be afforded.) I never recommend blogging less than once a week for any type of SEO results.
For those that blog once a month or twice a month, they will never realized the benefits that regular and more frequent blogging provides as an inbound marketing strategy. They will continue to feel that blogging is not valuable while their competition is blogging more frequently and building authoritative content faster and placing better in Google.
To find out more about our blogging program, please visit our website for pricing and content samples.
Google Partner, McCord Web Services, rated by Google as being in the top 6% of all Google Partners, has relocated from Maryland to Virginia.
Google Partner Setting up shop in Spotsylvania in the Fredericksburg area
Moving is never easy, but now that we completed our change of address, you can now reach us at:
P.O. Box 2306
Spotsylvania, VA 22553
Phone: (540) 693-0385
We haven’t given up on servicing Maryland needs! As a national provider, McCord Web Services offers affordable Google AdWords account management services to small to medium-sized businesses looking for a hands-on approach to the management of their Google AdWords account.
AdWords Management Options that make sense for your business
If you have an existing account and just need AdWords services by the hour, we do that!
If you do not know where to start with AdWords, we have a special signature program called Quick Start; that creates your keywords, ad text, and includes installation and account management for the first four weeks.
Not sure what you need? We do a free AdWords account review and provide a customized plan for you to consider.
Special promotional offer for Richmond area and Fredericksburg area businesses
Does it matter if who you work with for Google AdWords and online services is a certified Google Partner? You bet!
When a firm such as ours works to qualify for Google Partner status is it no small feat. Google is intrusive into our business practices and monitors exactly what we do and how we do it.
Not only does Google measure a business as part of the application process, but monitors the accounts a Google Partner manages in Google AdWords for how frequently we login to service an account, what we recommend, account performance, and what we recommend.
Google also reviews the reporting we do for clients, how we market our services, what we tell prospects about what we do, and what we promise to do as part of our own service packages. They seek for us to be transparent and honest about what we do and how we do it.
For you that means that we are providing services that clients find valuable well beyond that of the typical Google Partner – even Google acknowledges that!