Remarketing for Search – Should You Use It in AdWords?
I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search.
What exactly does that mean and how does it work?
Well, both Google and Bing encourage account managers to use remarketing lists co-mingled with regular search advertising campaigns. And to bid only with a + bid modifier to increase the bid to people who have already been on your website.
When remarketing for search first came out, it appeared to me to be just another cash grab by Big G and Big B, but the complexion of online pay per click has been changing and with more and more competition for your potential buyers’ attention, targeting someone to boost your ads position who has already been on your website, may be just the special magic you need to get them to come back and finish up their shopping cart transaction.
If you “target and bid” for that market, you can even create custom ads with a coupon code to help close the sale even faster versus just bid for that audience.
With organic placements on both search engines being pushed farther and farther down the page, getting serious about leveraging any online exposure to generate a sale makes perfect sense.
If you are not sure how to get started with Google AdWords or Bing Ads, make sure to check out our ratings and pricing. We’re Google Partners and a Bing Ads Certified Company. You’ll be in good hands when you work with Fredericksburg, Virginia based McCord Web Services.
Google Shopping – Why You Should Be Using It
If you are selling online you need to be using Google Shopping. Yes, I know creating the data feed is a major pain in the neck, but there’s no reason why you can’t start out small.
Choose your top 20 products and get those into a data feed and you’ll find out that Google Shopping ads in AdWords really work. There’s nothing like strong success to help you know that you need to add 20 more product and so on.
It is cheaper and gives you better control if you can build your own Google Data Feed. Some new shopping carts even create it for you with minimal additional massaging on your end.
If you really can’t get the hang of creating your own data feed, you can use a service like Lexity to build the feed and then add a percentage to clicks you get in Google and Bing using their data feed.
Either way with Google putting Google Shopping elements mixed in with organic results, and the fact that several Google Shopping items can appear at the same time as well as your own regular Google AdWords program, you can really start to blanket your market and boost online exposure for your store.
Don’t let time or trouble hold you back. The benefits from using Google Shopping are real and the return is big!
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Global SEO Tips Part Two
Continued from Monday…
- Make sure to use the correct meta tag for language in the header like this – <metaname=”language” content=”spanish”>
- Make sure to localize the content of each site. For example in the UK organization is spelled organisation. It is best to have a country native read the content and help to make edits based on how people really speak in that country – even English for the UK and Australia.
- This was an interesting tip I found: “Local hosting: If you have ccTLD or set the geo targeting in Google webmaster tools, local hosting does not have much of an incremental impact in most countries as a geo signal. However, it still helps hugely in some countries especially China.” http://www.clickz.com/clickz/column/2334892/international-seo-tips-what-are-the-game-changing-factors Google goes on to say: “We do, however, recommend making sure that your website is hosted in a way that will give your users fast access to it (which is often done by choosing hosting near your users).”
- “HrefLang” XML sitemap: Many websites have problem with a different country page ranking in a country. It may be caused by the fact that your International website is using ccTLD and cannot set the geo targeting or the local site not having enough links from local websites. “HrefLang” XML sitemap was created to help those website owners. Basically, it maps the URL of the page ranking with the URL of the page you want to rank instead. It even works across domains. Once you match the pages one to one for each of the country/language combinations, and indexed by Google, you will quickly see the right pages replace the old ones in each market.” For more great info on this topic visit this wonderful resource page http://www.clickz.com/clickz/column/2334892/international-seo-tips-what-are-the-game-changing-factors
- Metadata – language and country code: You should place “content-language” meta tag indicating the language and country in the <head> section of webpages. It tells engines the target audience by language and country of the created page. The code looks like this: <meta http-equiv=”content-language” content=”en-us”> You change “en-us” for other language and country such as “en-uk” for U.K. English and “de-at” for Austrian German. While Google doesn’t weigh this signal as heavily as geo targeting, it still helps with other search engines. You can read more on this topic here: http://www.clickz.com/clickz/column/2334892/international-seo-tips-what-are-the-game-changing-factors
- Work on getting some local links for each new country specific website. If you don’t have any, Google will most likely not show the domain in the search engine results. Start first by linking the US parent website to all new global sites. Then see if you can get local business partners and chambers of commerce to link to the new local site regionally. Setting up LinkedIn and social profiles for the staff at the new location may be helpful as those links will point back to the newly created region specific website, but look for additional links as well.
- Blogging for these small regional websites may be very important for slow link building growth which would be good for Google.
- Make sure to set up Google and Bing Local pages for these new websites. Again the links from these social and map properties help Google to understand that these are like new branch offices for you.
Need help with your strategy to get more visibility on the Web? Check out our services at www.McCordWeb.com today!